Western Sydney University

Master of Marketing

  • Delivery: Face to Face
  • Study Level: Postgraduate
  • Duration: 24 months
  • Course Type: Master's

Develop applied capability across digital, multichannel and social marketing, branding, customer experience and business analytics.

Course overview

The Master of Marketing examines how technology, changing customer behaviour and new channels are reshaping marketing strategy. You will build the analytical, creative and communication capability needed to design, implement and evaluate marketing activity across commercial, government and not-for-profit settings.

All pathways cover digital marketing, multichannel marketing, social marketing, branding, business analytics, innovation and MarketingMe professional development. Longer pathways add customer experience, marketing systems, business foundations and approved electives.

Depending on your pathway, you can complete a business internship or project subject sequence. The course’s applied focus helps you connect marketing frameworks with contemporary organisational problems and professional communication.

The course can be completed in one, 1.5 or two years full-time, depending on your qualifications and experience. Graduates may pursue roles in digital marketing, brand management, customer insights, product management, social media and public relations.

Key facts

Delivery
Face to Face
Course Type
Master's
Duration
More Information
Can be studied part time
24 months (Full time)
Price Per Unit
From $4,480
More Information
The estimated per-unit fee is calculated using the annual average first-year fee. It is based on a full-time study load of 80 credit points (normally eight subjects) per year.
Campus
Parramatta
Intake
21st June, 2027
14th September, 2026
4th January, 2027
29th March, 2027
Units
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You may be required to complete 0 credit point units throughout your course. The university will confirm this as part of your enrolment.

The unit total reflects the number of units required for course completion, not the total credit point weight. Some units may be double- or triple-weighted, so the number of units you complete may be lower.
16
Fees
More Information
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.
FEE-HELP

What you will study

Qualification for this award requires the successful completion of 160 credit points. Unless otherwise indicated, each subject is worth 10 credit points.

Core subjects

Group 1 - One, 1.5 and two-year pathways

All students must complete the following for 70 credit points:

  • Business Analytics in Practice
  • Digital Marketing
  • Frontiers of Branding
  • Innovation, Creativity and Foresight
  • MarketingMe
  • Multichannel Marketing
  • Social Marketing

Group 2 - 1.5 and two two-year pathways

Students in the 1.5 and two-year pathways must complete the following subjects for 20 credit points. Students in the one-year pathway are not required to complete these subjects.

  • Customer Experience
  • Marketing Systems

Group 3 - Two-year pathway

Students in the two-year pathway must complete the following subjects for 30 credit points. Students in the one and 1.5-year pathways are not required to complete these subjects.

  • Business Communication Skills
  • Information for Decision Making
  • Understanding Contemporary Organisations
Alternate subjects
Elective subjects

Entry requirements

Two-year pathway (160 credit points)

Applicants must have successfully completed an undergraduate degree or higher in any discipline.

1.5-year pathway (120 credit points)
One-year pathway (80 credit points)

Work experience

Applicants seeking admission on the basis of work experience must support their application with a Statement of Service for all work experience listed on the application.

Contact the university or visit its website for more information.

Recognition of Prior Learning

Recognition of prior learning is the process of assessing the knowledge and skills you have gained through previous study, work or other experience. When you apply, the university will determine whether your prior learning can be recognised towards your current course. Contact the university for more information.

Outcomes

Learning outcomes

Upon completion of this program, graduates will be able to:

  • Produce authentic resources or artefacts that express complex ideas using discipline–appropriate written and verbal skills suited to multiple audiences and contexts.
  • Demonstrate ability to effectively perform different roles in teams, with changing membership roles and in complex contexts.
  • Produce and justify a complex argument in a professional or enterprise context using multiple sources of relevant, discipline-appropriate information (textual or numerical).
  • Plan a project and propose a well-formulated solution, including its contingencies and future implications, to a professional or enterprise problem that considers multiple professional or enterprise contexts (including global).
  • Evaluate professional or enterprise practice in relation to culture and diversity in discipline-appropriate contexts (including first peoples/global) and make recommendations, including contingencies, alternatives and future implications.
  • Evaluate economic, social and environmental decisions and practices and make recommendations, including contingencies, alternatives and future implications, for professional and enterprise practice.
Career outcomes

Fees and FEE-HELP

Indicative annual fee in 2026: $35,840 (domestic full-fee paying place)

The fee estimate provided is indicative only and subject to change. This estimate is based on the current fee structures for a normal full-time study load.

A student’s fee may vary depending on:

  • Specific subjects chosen.
  • Duration and timing of study.
  • Annual fee adjustments.

Please note that this estimate does not include the Student Services and Amenities Fee.

FEE-HELP loans are available to assist eligible full-fee paying domestic students.