Master of Marketing

What you will study

Qualification for this award requires the successful completion of 160 credit points (CP) for the two-year pathway program. Each subject is valued at 10 CP, unless otherwise indicated.

Core subjects

Complete the following:

• Business Analytics in Practice
• Business Communication Skills
• Customer Experience
• Digital Marketing
• Financial Reports for Decision Making
• Frontiers of Branding
• Innovation, Creativity and Foresight
• Marketing Systems
• MarketingMe
• Multichannel Marketing
• Social Marketing
• Understanding Contemporary Organisations

Electives

• Two PG level elective subjects

Select one of the following:

• Business Project (20 CP)
• Internship (20 CP)

Entry requirements

Academic requirements

Master of Marketing - 2-year pathway (160 CP)

• Applicants must have successfully completed an undergraduate degree, or higher, in any discipline.

Master of Marketing - 1.5-year pathway (120 CP)

Applicants must have one of the following:

• Successfully completed an undergraduate degree, or higher, in a business discipline.
• Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of two years of full-time equivalent managerial/professional work experience in roles related to business management.
• Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of five years of full-time equivalent general work experience.

Applicants seeking admission on the basis of work experience must support their application with a Statement of Service or CV for all work experience listed on the application.

Master of Marketing - 1-year pathway (80 CP)

Applicants must have one of the following:

• Successfully completed an honours degree, graduate certificate, graduate diploma or higher, in a business discipline or a discipline in a related field.
• Successfully completed an undergraduate degree in a business discipline (specifically marketing or related discipline) with a GPA of 5.0 or WAM (Weighted Average Mark) of 65+ (if provided on the academic record).
• Successfully completed an undergraduate degree in any business disciplines and a minimum of two years of full-time equivalent managerial/professional work experience in roles related to marketing management.

Applicants seeking admission on the basis of work experience must support their application with a Statement of Service for all work experience listed on the application.

English language requirements

Applicants who have undertaken studies overseas may have to provide proof of proficiency in English.

Contact the university for further information about English language requirements.

Outcomes

Career outcomes

As a graduate of this degree, you can look forward to a broad range of exciting career opportunities in different sectors and industries. Below are some examples of the possible careers you can pursue with this degree:

• Social media manager
• Brand manager
• Customer insights manager
• Digital marketing manager
• Product manager
• Public relations manager

Fees and FEE-HELP

Indicative annual fee in 2025: $35,000 (domestic full-fee paying place)

A student’s annual fee may vary in accordance with:

• The number of units studied per term.
• The choice of major or specialisation.
• Choice of units.
• Credit from previous study or work experience.
• Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.