Victoria University

Graduate Certificate in Marketing

  • Delivery: Face to Face
  • Study Level: Postgraduate
  • Duration: 6 months
  • Course Type: Graduate Certificate

Build contemporary marketing skills across consumer behaviour, digital marketing, communications and strategic marketing management.

Course overview

The Graduate Certificate in Marketing at Victoria University provides postgraduate study in contemporary marketing principles, strategies and decision-making. You will explore how organisations respond to changing consumer behaviour and digital environments while considering ethical and sustainable approaches to marketing.

Across four core units, you will study marketing communication, consumer behaviour, digital marketing and marketing management. The course examines techniques and frameworks for analysing marketplace strategies and creating integrated marketing plans that support organisational objectives.

Delivered in hybrid mode at VU’s City Campus, the course can be completed in six months of full-time study or longer part-time. It also provides a pathway to further postgraduate marketing study, with completed units transferable towards VU’s Master of Marketing.

CSP Subsidised Fees Available

This program has a limited quota of Commonwealth Supported Places (CSP). The indicative CSP price is calculated based on first year fees for EFT. The actual fee may vary if there are choices in electives or majors.

Key facts

Delivery
Face to Face
More Information
Delivered in hybrid mode, where part of the course is completed online.
Course Type
Graduate Certificate
Duration
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Can be studied part time
6 months (Full time)
Price Per Unit
$4,700
More Information
Prices are calculated based on a full-time study load of four units.

$2,253 (CSP)
More Information
You may be eligible for CSP where the government pays part of your fees. The estimated per unit fees are calculated using the annual CSP rate. It is based on a full-time study load of 4 units per year.
Campus
City
Intake
15th February, 2027
Units
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You may be required to complete 0 credit point units throughout your course. The university will confirm this as part of your enrolment.

The unit total reflects the number of units required for course completion, not the total credit point weight. Some units may be double- or triple-weighted, so the number of units you complete may be lower.
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Fees
More Information
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.
FEE-HELP, CSP

What you will study

To attain the award of Graduate Certificate in Marketing, students are required to complete 48 credit points of core units. Each unit is worth 12 credit points.

Core units

  • Marketing Communication
  • Consumer Behaviour
  • Digital Marketing
  • Marketing Management

Entry requirements

To be considered for postgraduate study, you will need to have specific academic qualifications, as outlined below. Victoria University also considers non-academic research and work experience for research candidates.

Admission criteria

Applicants must have one of the following:

  • Completion of an Australian bachelor's degree (or equivalent) in a similar discipline.
  • Applicants with a minimum of five (5) years of approved work experience will be considered for admission to this course.

Special entry programs

If you are from a disadvantaged or underrepresented social, economic or cultural background, you may be eligible for one of the university's special admission programs. These programs are designed to help you access education more easily.

Recognition of Prior Learning

If you have completed a study with another university or institution, you may be eligible to receive credit for skills and past study. Contact the university for more information.

Outcomes

Learning outcomes

On successful completion of this course, students will be able to:

  • Review theoretical approaches and analyse their application to achieve effective management strategies.
  • Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of business problems and recommend actions relevant to contemporary business settings.
  • Critically appraise cross-disciplinary knowledge in decision-making for management contexts.
  • Exhibit knowledge, capabilities, practices, attitudes, ethics and dispositions of the discipline and management profession.
  • Effectively articulate complex knowledge and ideas to a variety of audiences.

Career outcomes

Career progression toward senior marketing roles may include roles such as:

  • Marketing or product manager
  • Brand manager
  • Sales director
  • Campaign director
  • Marketing or brand consultant

Fees and CSP

Fee per unit in 2026: $4,700 (domestic full-fee paying place)

Indicative full fee in 2027: $18,800 per semester (domestic full-fee paying place): 

CSP Price Per Unit in 2027: $2,253

CSP Student Price in 2027: $9,012

Full-fee courses are not government subsidised. You will pay the total cost of each unit.

A student’s fee may vary depending on:

  • The number of units studied per term.
  • The choice of major or specialisation.
  • Choice of units.
  • Credit from previous study or work experience.
  • Eligibility for government-funded loans.

You may also need to pay the student services and amenities fee.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students.