University of Western Australia
Graduate Certificate in Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 12 months
- Course Type: Graduate Certificate
The course can serve as a standalone qualification, or as an entry pathway into the Master of Marketing.
Course overview
Completing postgraduate studies in marketing will place you at the interface between an organisation and its customers, and the Graduate Certificate in Marketing will equip you with core knowledge in the field.
Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered include advertising, company strategy, competitive analysis and value creation.
Key facts
What you will study
Students must complete 24 points, comprising four units:
- Buyer Behaviour and Decision Making
- Applied Marketing Research
- Integrated Marketing Communications
- Marketing Management
Entry requirements
Academic requirements
To be considered for admission to this course, an applicant must have one of the following:
- A bachelor's degree, or an equivalent qualification, as recognised by UWA, and either:
- The equivalent of a UWA weighted average mark of at least 50 per cent.
- At least two years of professional experience in a relevant occupation.
- Significant work experience including at least five years with a material level of responsibility.
English language requirements
English is the language of instruction and assessment at UWA and you will need to meet the English language requirements of the university to be eligible for a place.
- Minimum overall IELTS score of 6.5, with no band less than 6.0.
Outcomes
Career outcomes
Graduates can choose to work in a variety of areas, including advertising, marketing research and analysis, public relations, and marketing and communications. Opportunities are available in agencies, as well as in the public, private and not-for-profit sectors.
Learning outcomes
You'll learn to:
- Understand consumer behaviour.
- Use your analytical skills to interpret trends and marketing effectiveness.
- Think strategically to implement marketing plans.
Fees and FEE-HELP
Indicative annual course fee in 2025: $17,050 (domestic full-fee paying place)
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.