Master of Strategic Communication Online

What you will study

The UTS Online Master of Strategic Communication comprises 12 subjects (72 credit points in total).

Core subjects

Complete all of the following subjects:

• Understanding Communication in Society
• Intercultural and International Communication
• Emergent Communication Practices
• Driving Stakeholder Engagement
• Communicating Risk, Issues and Crises
• Organisational Storytelling and Engagement
• Contemporary Advertising
• Strategic Campaigns
• Applied Research Methods
• Strategic Communication Project

Electives

Select two electives from the following list of subjects:

• Branding in the Digital World
• Data Ethics and Regulation
• Data Processing Using SAS
• Data-Driven Marketing
• Digital Marketing Today
• Engaging Audiences
• Foundation of Business Analytics
• Leading People and Change
• Marketing in the Age of Technology

Entry requirements

Applicants must have one of the following:

• Completed an Australian bachelor's honours degree, a graduate certificate, a graduate diploma, a master's degree, a doctorate, or an overseas equivalent, in any field of study.
• Completed an Australian bachelor’s degree, or overseas equivalent, in Management and Commerce, Society and Culture, or Creative Arts.
• Completed an Australian bachelor’s degree, or overseas equivalent, in any field of study and a minimum of two years full-time or equivalent part-time, relevant professional work experience.

Relevant professional work experience is defined as employment within OSCA groups: 01 Managers and 02 Professionals.

Supporting documentation to be submitted with the application

Applicants who need to demonstrate professional work experience must provide a Curriculum Vitae (CV) and a Statement of Service in one of the following formats:

• A Statement of Service provided by the employer.
• A completed UTS Statement of Service signed by the employer.
• A statutory declaration confirming professional work experience, for Australian residents only.
• An official letter from the applicant’s accountant or solicitor on company letterhead confirming the applicant’s professional work experience or engagement with the business, duration of operations and nature of the business.
• A business certificate of registration in the original language and English, such as ASIC documentation, an ABN or similar documentation for Australian businesses.

Eligibility for admission does not guarantee an offer of a place.

English language requirements

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Contact the university or visit its website for more information.

Recognition of Prior Learning

Your previous studies or employment experience can be acknowledged as credit towards your online postgraduate studies, provided that it meets the relevant course requirements.

If you receive a UTS offer of enrolment and you’ve undertaken previous studies at another institution, you may be eligible to apply for recognition of prior learning. UTS doesn’t determine recognition of prior learning until an offer of enrolment is accepted.

Outcomes

Learning outcomes

• Develop and implement high-impact communication strategies
  Apply advanced theoretical and practical knowledge to design, execute and evaluate multi-platform communication campaigns. Use data-driven insights and emerging media technologies to address complex organisational challenges with innovation and impact.
• Lead communication with cultural intelligence and inclusivity
  Navigate diverse cultural, social and global communication landscapes with confidence. Develop strategies that promote equity, inclusion and social responsibility while effectively engaging international and Indigenous communities.
• Think critically and creatively to shape public discourse
  Analyse strategic communication models and synthesise complex information across various media platforms. Apply critical thinking and creative problem-solving to craft compelling narratives that influence public perception, organisational reputation and strategic decision-making.
• Persuade and engage audiences with effective storytelling
  Refine your ability to communicate with clarity and influence across written, visual and digital formats. Build stakeholder trust and engagement through ethical, impactful and audience-centric storytelling.

Career outcomes

The UTS Online Master of Strategic Communication equips professionals with advanced skills to lead communication strategies that influence, inspire and drive organisational goals. This course prepares you to thrive in the dynamic world of corporate, government and non-profit communication.

Upon completion, graduates can explore roles such as:

• Head of Public Relations
• Director of Corporate Affairs
• Director of Stakeholder Engagement
• Government Relations Director
• Head of Internal Communications
• Change Communications Director
• Brand Communication Director
• Executive Communications Director
• Crisis communications to Leader 

Fees and FEE-HELP

Indicative tuition fee per subject in 2027: $4,585 (domestic full-fee paying place)

Indicative total tuition fee in 2027: $43,020 (domestic full-fee paying place)

All costs are calculated using current rates and are based on a study load of 72 credit points (12 subjects).

Student fees may vary in accordance with:

• The number of subjects studied per term.
• The choice of major or specialisation.
• Choice of subjects.
• Credit from previous study or work experience.
• Eligibility for government-funded loans.

You may also need to pay the student services and amenities fee.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.