Master of Marketing (Extension)

What you will study

The course totals 96 credit points and consists of a combination of eight core subjects (48 credit points) and eight electives (48 credit points), with the option to select six credit points from other postgraduate business programs.

Core subjects(48 credit points)

Complete all of the following subjects:

• Marketing Management
• Customer Experience and Behaviour
• Data-Driven Insights
• Marketing Communications
• Marketing for Social Good
• Brand Management
• Marketing Strategy and Leadership
• Business Project: Marketing (Capstone)

Options (48 credit points)

Select eight subjects from the following:

• Applied Research and Insights
• Creative Problem Solving
• Customer Analytics
• Customer Centric Services Marketing
• Digital Marketing and Emerging Technologies
• Innovation and Creativity in Marketing
• International and Cross-Cultural Marketing
• Omnichannel Marketing
• Pricing and Revenue Management
• Postgraduate Business Internship

Entry requirements

To be eligible for admission to the Master of Marketing (Extension), applicants must meet the following requirement:

• Completed Australian bachelor's degree or higher qualification, or overseas equivalent, with more than 75% of all subjects completed at pass level (conceded passes not included).

Applicants who do not meet this requirement may consider the Graduate Certificate in Marketing, subject to its admission requirements.

Supporting documentation

Applicants may need to provide:

• Academic transcripts and evidence of completed qualifications.
• Evidence of English-language proficiency, where applicable.
• Additional documentation requested during the application assessment.

English language requirements

• IELTS Academic: Overall score of 6.5, with a minimum writing score of 6.0.
• TOEFL iBT (0–120 scale): Overall score of 79, with a minimum writing score of 21.
• TOEFL iBT (1–6 scale): Overall score of 4, with a minimum writing score of 4.5.
• UTS College Academic English Level 5 (AE5): Pass.
• Pearson PTE Academic: Overall score of 58, with a minimum writing score of 50.
• Cambridge C1 Advanced or C2 Proficiency: Overall score of 176, with a minimum writing score of 169.

Eligibility for admission does not guarantee an offer of a place.

Recognition of prior learning

Students may be eligible for recognition of prior learning based on relevant previous undergraduate or postgraduate studies, subject to UTS assessment and approval.

Subject exemptions

• A maximum of six subject exemptions may be granted, equivalent to 36 credit points.
• Up to two compulsory subjects may be approved for exemption based on relevant previous undergraduate study.
• Previous postgraduate studies may also be considered, subject to the overall exemption limit and applicable course requirements.

Articulation and further study

The Master of Marketing (Extension) forms part of an articulated postgraduate pathway involving:

• Graduate Certificate in Marketing
• Graduate Diploma in Marketing
• Master of Marketing (Extension)

Applications are assessed individually. Recognition of prior learning is not guaranteed.

Outcomes

Career outcomes

The qualification supports professional development in marketing management and related areas, including strategic marketing, brand management, marketing communications and customer experience.

Career opportunities depend on previous qualifications, professional experience and employer requirements.

Learning outcomes

• Synthesise critical, analytical and innovative problem-solving skills to produce creative solutions to contemporary marketing issues.
• Effectively communicate complex marketing concepts, decisions and strategies in a form appropriate to the audience.
• Collaborate with colleagues and stakeholders to achieve strategic outcomes within specialised marketing areas.
• Critically evaluate and apply principles of cultural diversity and social justice to produce responsible marketing decisions.
• Integrate professional and technical skills and expertise within specialised marketing practice.
• Critically reflect on aspects of ethical data sourcing, interpretation, sovereignty, appropriate engagement practices and protection of intellectual property rights when working with and for Indigenous Australians.

Fees and FEE-HELP

Domestic full-fee paying prices

• Indicative tuition fee per 6-credit-point subject in 2027: $5,310
• Indicative annual tuition fee (48 credit points) in 2027: $42,480
• Indicative total course fee in 2027: $86,659

Eligible domestic students may access FEE-HELP to defer all or part of their tuition fees.

The Student Services and Amenities Fee (SSAF) may apply and is not included in the indicative tuition fees.

Tuition fees are subject to annual review and may change.

You may also need to pay the student services and amenities fee.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.