Graduate Certificate in Marketing

What you will study

The course comprises 24 credit points of study and consists of four core subjects.

Core subjects

• Marketing Management
• Customer Experience and Behaviour
• Data-Driven Insights
• Marketing Communications

Entry requirements

To be eligible for admission to this course, applicants must have one of the following:

• Completed Australian bachelor's degree or higher qualification, or overseas equivalent.
• A minimum of four years full-time or equivalent part-time, relevant post-secondary professional experience and a general capacity to undertake tertiary education.

Relevant professional experience refers to any current work experience in which you have developed skills, knowledge and competencies directly related to the course for which you are applying. This includes roles such as managers, professionals, technicians, community, personal service, clerical, administrative or sales workers across various industries.

Supporting documentation to be submitted with the application

For applicants who need to demonstrate work experience, you need Curriculum vitae and Statement of Service in one of the following formats:

• A 'Statement of Service' provided by the employer.
• A completed 'UTS Statement of Service’ signed by the employer.
• A statutory declaration confirming work experience (for Australian residents only).
• An official letter from the applicant’s accountant or solicitor on their company letterhead confirming the applicant’s work experience or engagement with the business, duration of operations and the nature of the business.
• A business certificate of registration in original language and English (e.g. provision of ASIC documentation or ABN or similar documentation for Australian businesses).

English language requirements

The English proficiency requirement for international students or local applicants with international qualifications is:

• IELTS Academic: 6.5 overall with a writing score of 6.0.
• TOEFL iBT: 79-93 overall with a writing score of 21.
• AE5: Pass.
• PTE: 58-64 with a writing score of 50.
• C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

Recognition of Prior Learning

There is no recognition of prior learning available for this course.

Outcomes

Career outcomes

Career options include management-level positions in industry or government.

Learning outcomes

• Implement critical, analytical and innovative problem-solving skills to propose solutions to contemporary marketing issues.
• Clearly communicate marketing concepts, decisions and strategies in a form appropriate to the audience.
• Collaborate with colleagues and stakeholders to achieve desired marketing and business outcomes.
• Use principles of cultural diversity and social justice to produce responsible marketing decisions.
• Integrate high-level professional and technical skills within marketing practice.
• Critically analyse research and engagement practices which underpin the capacity to effectively work with and for Indigenous peoples in a professional marketing context.

Fees and FEE-HELP

Estimated tuition fee per session in 2025: $19,450 (domestic full-fee paying place)

The estimated fee is calculated based on a study load of 24 credit points per session.

Tuition fees are charged:

• Based on the particular course in which you are enrolled.
• Based on the number of credit points in which you are enrolled.
• At the rates set for the current year and revised annually.

In addition to tuition fees, students are required to pay a Services and Amenities Fee (SSAF). The purchase of textbooks and other course materials may also result in additional costs.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course