University of Technology Sydney
Graduate Certificate in Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 6 months
- Course Type: Graduate Certificate
Build marketing knowledge through the study of consumer behaviour, marketing communications and data-driven insights, developing skills in market analysis and strategic decision-making for contemporary business environments.
Course overview
The Graduate Certificate in Marketing at the University of Technology Sydney (UTS) is designed for professionals seeking to develop foundational marketing knowledge or transition into a marketing-related career. The course combines contemporary marketing theory with practical approaches to market analysis, strategy development and understanding consumer behaviour in Australian and international markets.
Study covers marketing management, customer experience and behaviour, marketing communications and data-driven insights. You will examine how organisations develop marketing strategies, understand customer needs and use information to support decision-making. Learning connects marketing principles with contemporary business challenges, including the application of emerging technologies and approaches to communicating effectively with target audiences.
The course comprises four compulsory subjects totalling 24 credit points and can be completed in six months full-time or one year part-time at the UTS City campus. It forms part of an articulated pathway that includes the Graduate Diploma in Marketing and Master of Marketing, providing opportunities to continue postgraduate study.
Key facts
What you will study
The course comprises 24 credit points of study and consists of four core subjects.
Core subjects
- Marketing Management
- Customer Experience and Behaviour
- Data-Driven Insights
- Marketing Communications
Entry requirements
To be eligible for admission to this course, applicants must have one of the following:
- Completed Australian bachelor's degree or higher qualification, or overseas equivalent.
- A minimum of four years full-time or equivalent part-time, relevant post-secondary professional experience and a general capacity to undertake tertiary education.
Relevant professional experience refers to any current work experience in which you have developed skills, knowledge and competencies directly related to the course for which you are applying. This includes roles such as managers, professionals, technicians, community, personal service, clerical, administrative or sales workers across various industries.
Supporting documentation to be submitted with the application
For applicants who need to demonstrate work experience, you need Curriculum vitae and Statement of Service in one of the following formats:
- A 'Statement of Service' provided by the employer.
- A completed 'UTS Statement of Service’ signed by the employer.
- A statutory declaration confirming work experience (for Australian residents only).
- An official letter from the applicant’s accountant or solicitor on their company letterhead confirming the applicant’s work experience or engagement with the business, duration of operations and the nature of the business.
- A business certificate of registration in original language and English (e.g. provision of ASIC documentation or ABN or similar documentation for Australian businesses).
English language requirements
- IELTS Academic: Overall 6.5, writing 6.0.
- TOEFL iBT (0–120): Overall 79, writing 21.
- TOEFL iBT (1–6): Overall 4, writing 4.5.
- UTS College Academic English 5 (AE5): Pass.
- Pearson PTE: Overall 58, writing 50.
- Cambridge C1 Advanced or C2 Proficiency: Overall 176, writing 169.
Recognition of Prior Learning
There is no recognition of prior learning available for this course.
Outcomes
Career outcomes
Career options include management-level positions in industry or government.
Learning outcomes
- Implement critical, analytical and innovative problem-solving skills to propose solutions to contemporary marketing issues.
- Clearly communicate marketing concepts, decisions and strategies in a form appropriate to the audience.
- Collaborate with colleagues and stakeholders to achieve desired marketing and business outcomes.
- Use principles of cultural diversity and social justice to produce responsible marketing decisions.
- Integrate high-level professional and technical skills within marketing practice.
- Critically analyse research and engagement practices which underpin the capacity to effectively work with and for Indigenous peoples in a professional marketing context.
Fees and FEE-HELP
Indicative first-year and total tuition fee in 2026: $20,325 (domestic full-fee paying place)
All costs are calculated using current rates and are based on a study load of 24 credit points (normally four courses) per year.
Student fees may vary in accordance with:
- The number of subjects studied per term.
- The choice of major or specialisation.
- Choice of courses.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university program.