University of Technology Sydney
Graduate Certificate in Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 6 months
- Course Type: Graduate Certificate
Build foundational marketing knowledge and explore consumer behaviour, marketing communications and data-driven decision-making to develop strategies informed by customer insights and contemporary marketing practices.
Course overview
The University of Technology Sydney's Graduate Certificate in Marketing introduces the principles and practices that inform contemporary marketing. Designed for professionals seeking to develop foundational marketing knowledge or expand their existing expertise, the course explores how organisations understand their customers, communicate value and make informed marketing decisions.
You'll examine marketing management, customer experience and consumer behaviour while exploring how data can inform strategic decisions. Through the study of marketing communications and data-driven insights, you'll develop an understanding of market analysis, customer engagement and the approaches used to design and evaluate marketing strategies.
The course comprises four compulsory subjects totalling 24 credit points, bringing together foundational marketing concepts and their application to business challenges. You'll strengthen your ability to interpret customer information, evaluate marketing opportunities and connect marketing decisions with organisational objectives. Delivered at UTS's City campus, the course can be completed in six months full time or one year part time. It may support professional development in marketing management, market research, customer experience and marketing communications, while providing a pathway to further postgraduate marketing study at UTS, subject to admission requirements.
Key facts
26th July, 2027
What you will study
The course comprises 24 credit points of study and consists of four core subjects.
Core subjects
- Marketing Management
- Customer Experience and Behaviour
- Data-Driven Insights
- Marketing Communications
Entry requirements
To be eligible for admission to this course, applicants must have one of the following:
- Completed Australian bachelor's degree or higher qualification, or overseas equivalent.
- A minimum of four years full-time or equivalent part-time, relevant post-secondary professional experience and a general capacity to undertake tertiary education.
Relevant professional experience refers to any current work experience in which you have developed skills, knowledge and competencies directly related to the course for which you are applying. This includes roles such as managers, professionals, technicians, community, personal service, clerical, administrative or sales workers across various industries.
Supporting documentation to be submitted with the application
For applicants who need to demonstrate work experience, you need Curriculum vitae and Statement of Service in one of the following formats:
- A 'Statement of Service' provided by the employer.
- A completed 'UTS Statement of Service’ signed by the employer.
- A statutory declaration confirming work experience (for Australian residents only).
- An official letter from the applicant’s accountant or solicitor on their company letterhead confirming the applicant’s work experience or engagement with the business, duration of operations and the nature of the business.
- A business certificate of registration in original language and English (e.g. provision of ASIC documentation or ABN or similar documentation for Australian businesses).
English language requirements
- IELTS Academic: Overall 6.5, writing 6.0.
- TOEFL iBT (0–120): Overall 79, writing 21.
- TOEFL iBT (1–6): Overall 4, writing 4.5.
- UTS College Academic English 5 (AE5): Pass.
- Pearson PTE: Overall 58, writing 50.
- Cambridge C1 Advanced or C2 Proficiency: Overall 176, writing 169.
Recognition of Prior Learning
There is no recognition of prior learning available for this course.
Outcomes
Career outcomes
Career options include management-level positions in industry or government.
Learning outcomes
- Implement critical, analytical and innovative problem-solving skills to propose solutions to contemporary marketing issues.
- Clearly communicate marketing concepts, decisions and strategies in a form appropriate to the audience.
- Collaborate with colleagues and stakeholders to achieve desired marketing and business outcomes.
- Use principles of cultural diversity and social justice to produce responsible marketing decisions.
- Integrate high-level professional and technical skills within marketing practice.
- Critically analyse research and engagement practices which underpin the capacity to effectively work with and for Indigenous peoples in a professional marketing context.
Fees and FEE-HELP
Domestic full-fee paying prices
- Indicative tuition fee per 6-credit-point subject in 2027: $5,310
- Indicative annual tuition fee (24 credit points) in 2027: $21,240
- Indicative total course fee in 2027: $21,240
Eligible domestic students may access FEE-HELP to defer all or part of their tuition fees.
The Student Services and Amenities Fee (SSAF) may apply and is not included in the indicative tuition fees.
Tuition fees are subject to annual review and may change.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.