University of Technology Sydney

Graduate Certificate in Digital Marketing Online

  • Delivery: Online
  • Study Level: Postgraduate
  • Duration: 8 months
  • Course Type: Graduate Certificate

Connect customer behaviour, data and digital channels to inform marketing strategy. Study online and explore how AI and omnichannel approaches can support more connected customer experiences across touchpoints.

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  • Course structure
  • Learning outcomes
  • Fees
  • Entry requirements

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Course overview

Understand how digital marketing decisions shape the customer experience. This course is designed for professionals who want to extend their strategic knowledge across customer behaviour, data and the channels through which organisations connect with their audiences.

Explore how customers interact with digital platforms and how marketing data can guide your response. Examine contemporary technologies, including AI and automation, while considering how they can be used responsibly. Study omnichannel marketing to understand how different touch-points and customer relationship approaches contribute to a more connected strategy.

The curriculum links customer insight, analytics and digital practice, helping you consider the wider reasoning behind marketing choices. The emphasis is on strategic understanding across channels and technologies, rather than proficiency in a single tool.

The qualification can provide academic credit towards further postgraduate study, including an MBA.

Key facts

Delivery
Online
Course Type
Graduate Certificate
Duration
8 months (Part time)
Price Per Unit
From $4,593
More Information
Fees are reviewed annually.
Intake
January, 2027
March, 2027
May, 2027
July, 2027
August, 2027
October, 2027
Units
More Information
You may be required to complete 0 credit point units throughout your course. The university will confirm this as part of your enrolment.

The unit total reflects the number of units required for course completion, not the total credit point weight. Some units may be double- or triple-weighted, so the number of units you complete may be lower.
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Fees
More Information
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.
FEE-HELP

What you will study

The Graduate Certificate in Digital Marketing comprises four subjects.

Core subjects

  • Data-Driven Marketing
  • Digital Customer Behaviour
  • Digital Marketing Today
  • Omnichannel Marketing Strategy

Entry requirements

Applicants must have completed one of the following:

  • Completed Australian bachelor's degree or higher qualification, or overseas equivalent, in a related field of study which includes  include Accounting, Banking, Commerce, Economics, Finance, Management, Marketing, Project Management, or other related fields (e.g. Multimedia or Photomedia) with sufficient background in marketing tools and technologies.
  • Completed Australian bachelor's degree or higher qualification, or overseas equivalent, in any field of study AND a minimum of 2 years full-time, or equivalent part-time, relevant post-degree marketing professional work experience*.
  • A minimum of 4 years full-time or equivalent part-time, relevant post-secondary marketing professional work experience*.

*Relevant marketing professional work experience includes roles such as Advertising Manager, Media Professional, Sales and Marketing Manager or Professional, Public Relations Manager or Professional, and Sales
 

English language requirements

The English proficiency requirement for local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper-based: 550-583 overall with TWE of 4.5, internet-based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee an offer of a place.

Outcomes

Learning outcomes

Upon completion of this course, graduates will be able to:

  • Make data-informed marketing decisions - use customer data, analytics and performance insights to support stronger digital marketing decisions, optimisation and strategic growth.
  • Apply AI in marketing and emerging technologies - examine how AI in marketing, machine learning, automation and digital platforms are changing marketing practice, and consider how to apply these tools responsibly.
  • Understand digital customer behaviour - explore how people engage with digital channels and use these insights to shape more effective, customer-centred marketing strategies.
  • Build omnichannel marketing strategies - plan connected customer experiences across digital touchpoints, using channels, platforms and customer relationship management approaches to support stronger marketing outcomes. 

Career outcomes

Career opportunities for graduates may include roles such as: 

  • Digital Marketing Consultant
  • Digital Marketing manager
  • E-commerce Manager
  • Digital Media Manager
  • Channel Marketing Manager

Fees and FEE-HELP

Indicative tuition fee per subject in 2027: $4,593 (domestic full-fee paying place)

Indicative total tuition fee in 2027: $18,372 (domestic full-fee paying place)

All costs are calculated using current rates and are based on a study load of 24 credit points (normally four subjects) per year.

Student fees may vary in accordance with:

  • The number of subjects studied per term.
  • The choice of major or specialisation.
  • Choice of courses.
  • Credit from previous study or work experience.
  • Eligibility for government-funded loans.

You may also need to pay the student services and amenities fee.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university program.