University of Wollongong
Graduate Certificate in Marketing
- Delivery: Online
- Study Level: Postgraduate
- Duration: 12 months
- Course Type: Graduate Certificate
Upon successful completion of the course, you may enrol in the Master of Marketing.
Course overview
The Graduate Certificate in Marketing is designed for those who are seeking to progress their career in marketing or those currently working in the industry who wish to gain a relevant postgraduate qualification to update their skills and knowledge.
This degree will develop your knowledge of key marketing components, enhancing strategic, creative and critical thinking, as well as advancing analytical skills required for conducting and interpreting market research and intelligence.
CSP Subsidised Fees Available
This program has a limited quota of Commonwealth Supported Places (CSP). The indicative CSP price is calculated based on first year fees for EFT. The actual fee may vary if there are choices in electives or majors.
Key facts
What you will study
The Graduate Certificate in Marketing requires the successful completion of 24 credit points (CP) comprising four subjects. Each subject is valued at six CP.
Core
Complete the following:
- Principles of Marketing Management
Electives
Students are to select three subjects from the list below:
- Digital Marketing
- Big Data and Marketing Analytics
- Social Marketing
- Marketing Strategy
- Consumer Behaviour
- Marketing Communications
Entry requirements
Academic requirements
To be considered for the course, students must have one of the following:
- A recognised bachelor's or master's degree.
- A tertiary academic qualification with duration of at least three years’ full-time equivalent plus three years’ full-time equivalent managerial/professional work experience.
The Faculty will consider applicants with other tertiary qualifications, or those with at least five years of relevant full-time professional work experience.
Outcomes
Learning outcomes
- Demonstrate advanced discipline-specific knowledge in core areas of business.
- Synthesise relevant principles and concepts in a business context.
- Propose integrated solutions to business problems using theoretical knowledge, technical skills, and critical and/or creative thinking.
- Apply principles of social responsibility when critically evaluating situations and making business decisions.
- Communicate complex disciplinary information for the intended audience and purpose: (a) orally and (b) in writing.
- Reflect on professional interpersonal skills whilst working with others to produce agreed outputs.
Fees and CSP
Total indicative course tuition fee (2025): $16,344 (domestic full-fee paying place)
Total indicative course tuition fee (2025): $8,496 (Commonwealth Supported Place)
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
Commonwealth Supported Places
The Australian Government allocates a certain number of CSPs to the universities each year, which are then distributed to students based on merit.
If you're a Commonwealth Supported Student (CSS), you'll only need to pay a portion of your tuition fees. This is known as the student contribution amount – the balance once the government subsidy is applied. This means your costs are much lower.
Limited CSP spaces are offered to students enrolled in selected postgraduate courses.
Your student contribution amount is:
- Calculated per unit you're enrolled in.
- Dependent on the study areas they relate to.
- Reviewed and adjusted each year.
HECS-HELP loans are available to CSP students to pay the student contribution amount.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.