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University of New South Wales

Shaping Strategy to Create Value

  • Delivery: Face to Face
  • Study Level: Intermediate
  • Duration: 3 days
  • Course Type: Short Course
  • Total Price: $5,150

Shape the future of your organisation.

Enrol now

Course overview

This program will transform your thinking about the rapidly changing business environment organisations face today. It challenges participants to lean into the dynamic environments currently at play to maximise the opportunities that this uniquely presents senior leaders to transform their businesses and create new value propositions for their organisations. The course challenges traditional approaches to strategy development. It provides participants with fresh perspectives on strategy innovation, customer value proposition and transformation to give you the tools to shape your organisation's future.

This course will earn you three points toward the twelve required to obtain AGSM's Certificate in Executive Management and Development (CEMD).

  • Delivered over three days in person at UNSW CBD Campus.
  • Receive a digital badge and 3.00 CEMD points.

Key facts

Delivery
Face to Face
More Information
3-day intensive
Course Type
Short Course
Duration
3 days (Full time)
Price
$5,150
Campus
Sydney CBD
Study Level
Intermediate
Intake
18th November, 2025

What you will learn

Shaping Strategy

  • Develop a resilient strategy development process appropriate to your environment.
  • Apply innovation methodologies to identify strategic opportunities.
  • Evaluate and utilise a range of tools, techniques and frameworks for assessing the right approach.
  • Customer Value Proposition, Business Model Canvas, Lean-Start-up and Design Thinking.

Complex Decision Making

  • Optimise strategic choice.
  • Enhancing judgement capability amid complexity and ambiguity.
  • Generate strategic options and validate strategic initiatives.

Innovation and Digital Transformation

  • Understand the vital link between strategy and innovation and develop them together.
  • The impacts of technological advances on value creation.

Who should attend

Senior leaders and general managers shape and execute strategy at an organisational or business unit level. It will also benefit those looking to step up into a more strategic role.

How you will learn

Before the course, you will be onboarded into the online learning platform AGSM Navigator, which combines interactive, virtual learning with evidence-based in-person experiences. The Navigator will enable you to access your pre-course preparation materials, set your learning goals, complete mandatory online learning components, connect with the faculty and submit final reflections.

You will take part in a series of interactive learning experiences, with insights and learnings supported by real cases from local and international organisations. During this highly practical course you will apply innovative concepts, techniques and tools to a live strategic project, giving you immediate practical experience to deliver instant impact.


Who You Will Learn From

Shanie Atkinson

Shanie Atkinson

Facilitator

Shanie specialises in business growth and value creation. She has extensive experience in developing companies including evaluation of performance and prospects, strategic and financial analysis, asset management, innovation and entrepreneurship and all phases of the acquisition, expansion and divestment processes.

She has been associated with the AGSM since 1998, and is currently involved in facilitating the MBA (Executive) Strategic Management, innovation and entrepreneurship, and all phases of the acquisition, expansion and divestment processes.

Now with over 25 years experience in value creation through business growth and innovation, Shanie began her career in one of the large Chartered Accounting firms, quickly moving on to a major international bank where she extended her experience into buy-outs and highly leveraged acquisitions. After many years of international banking, she joined a leading Australian private equity house where she specialised in business growth and value creation through entrepreneurship and innovation.

Shanie's research interests include strategy, entrepreneurship, innovation, mergers and acquisition integration. Receiving he MBA at AGSM, a Master in Philosophy (Strategy and Entrepreneurship) and Bachelor of Commerce at the University of New South Wales, she is also a Certified Practicing Accountant. 

Jeffrey Tobias

Jeffrey Tobias

AGSM Fellow and Adjunct Program Director

An accomplished strategist, with years of commercial and business experience, Jeffrey works with organisations to improve customer experience and increase revenue growth by transforming the way they do business.

He is a thought leader on innovation and collaboration, and his work is being applied in some of the world's largest corporations and governments around the globe.

Jeffrey’s career has spanned the worlds of academia, big and small business, government and research. In each environment his leadership, clarity of thought, creativity and drive have generated cutting edge advances and successes far beyond expectation. His broad and deep experience and extraordinarily wide skill set are almost certainly unique within the region.

He brings this wealth of experience to his teaching, on both postgraduate and executive education programs. Jeffrey studied at UNSW, gaining First Class Honours and the University Medal and a PhD in Computer Science.


Student Testimonials

Chad Moffiet

Chad Moffiet

The facilitators were world-class, the topics covered were super interesting and the cohort was experienced and engaged. I've since used the concepts covered in the course to design better experiments to test strategic decisions, and to improve the way I use system dynamics to identify and communicate strategic opportunities.