University of New South Wales
Design Thinking and Experimentation
- Delivery: Face to Face
- Study Level: Intermediate
- Duration: 3 days
- Course Type: Short Course
- Total Price: $5,150
Develop new products and services while transforming your business model through a human-centered design approach.
Enrol now
Course overview
Recently, business leaders worldwide have had to pivot their products, services, distribution channels and business models overnight. Ambitions and strategies around digital innovation are fast-tracked. Innovation is no longer a ‘nice to have’ concept but a requirement to survive and thrive. Design Thinking is a customer-centric, creative and experimentation-driven approach (and mindset) to innovation and transformation for surviving and thriving in a world of constant disruption.
Completing this course will earn you three points toward the twelve required to obtain AGSM's Certificate in Executive Management and Development (CEMD).
- Delivered over three days in person at UNSW CBD Campus.
- Receive a digital badge and 3.00 CEMD points.
Key facts
What you will learn
Human Centred Design
- Align innovation, design thinking, business model design and experimentation to your organisation’s success.
- Clearly define challenges to ensure they are relevant, engaging and exciting.
- Create the right environment in your organisation to make design thinking and innovation a culture.
Customer Centricity
- Build empathy for your customers and understand what is important to them.
- Frame specific and meaningful opportunities based on customer needs and insights.
Creative Thinking
- Apply creative thinking to generate and lead new solutions.
- Identify the winners and harvest potential ideas.
Experimentation
- Prototyping to think and learn fast and test prototypes with customers.
- Use Business Model Canvas to develop value propositions and to identify, test and reduce risk.
- Develop a structured approach and skills to build and run experiments.
- Make decisions and operate efficiently in chaos with insufficient data.
Who should attend
Mid to senior leaders across all industries looking to build and embed advanced design thinking and innovation capabilities into their business models.
How you will learn
The Lab is a three-day human-centred, experimentation-based innovation training workshop. It introduces participants to the latest design thinking, experimentation and innovation skills, tools and behaviours and helps them integrate them into daily work. The university achieves this through ‘learning by doing’ applied to an engaging real-world challenge. Participants will work in small teams consisting of peers from across the program.
Before the course, you will be onboarded into the online learning platform AGSM Navigator, which combines interactive, virtual learning with evidence-based in-person experiences. The Navigator will enable you to access your pre-course preparation materials, set learning goals, complete mandatory online learning components, connect with the university's faculty and submit final reflections.
Who You Will Learn From
Nathan Baird
Facilitator
Nathan is an internationally experienced author, speaker and innovation consultant living in Sydney, Australia. He is one of the world’s leading Design Thinking practitioners, having practiced and taught it since before it was called Design Thinking.
He was previously a Partner of Design Thinking for global management consultancy KPMG, where he established and led KPMG’s Human Centred Design practice, helping the firm and its clients create customer-centric innovation and transformation. He has run 100s of innovation projects, 1000s of workshops and spent tens of thousands of hours practicing and training innovation across most industries and continents with global giants and market-leading organisations like the Australian Institute of Sport, Bausch & Lomb, Commonwealth Bank of Australia, Diageo, Les Mills, Siemens and Unilever, as well as many small-medium enterprises, startups, not-for-profits and government.
He is super passionate about democratising innovation while balancing the need to maintain rigorous standards of teaching and practice to enable all individuals, teams, organisations and countries to prosper and flourish through design-led innovation. In his 20 years of experience in business Nathan has worked both client side and consultancy side, as well as running his own company.
Student Testimonials
Kirsten Terry
A highly interactive program which introduces practical methods to help teams analyse opportunities, think outside the box, generate ideas, and then test the likely success of ideas prior to launching into implementation.