University of New South Wales
Master of Analytics (Marketing)
- Delivery: Online
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
Navigate data-rich environments to deliver innovative marketing solutions.
Course overview
Organisations are recognising the importance of using data to improve their operation, including marketing. Through skilful collection and analysis of data they can better understand their customers and develop more effective marketing strategies. This has created an increased demand for people who have both marketing and analytical skills. When making hiring decisions, employers are increasingly seeking marketers who can identify relevant insights and apply them to produce informed decisions.
The Marketing specialisation in UNSW’s Master of Analytics is designed to give you those skills. The program is 100% online and delivered in eight-week intensive blocks, so in as little as two years, and while still working, you can gain a comprehensive postgraduate qualification in analytics for marketing, and prepare for a rewarding and dynamic career.
Key facts
October, 2025
What you will study
To complete the Master of Analytics (Marketing), you must complete eight core courses and four specialisation courses.
Core subjects
- Principles of Programming
- Introductory Data Analysis
- Analytics and Business
- Managing People, Analytics and Change
- Database Management
- Data Visualisation and Communication
- Predictive Analytics
- Data and Ethics
Marketing Analytics specialisation
Complete the following:
- Capstone: Marketing Analytics
- Social Media and Digital Analytics
- Foundation of Marketing Analytics
- Managing Customer Analytics
Entry requirements
Academic requirements
To be eligible for the Master of Analytics you must have:
- A recognised bachelor's degree (or equivalent qualification) with a credit average of 65 per cent or higher as per the UNSW Admissions entry calculator.
Entry via nested qualification
Entry via nested qualification Articulation pathways exist from the Graduate Certificate program if the student completes this program with a minimum WAM of 65.
English language requirements
You may need to provide evidence of your English language proficiency to study at UNSW, depending on your educational background and citizenship. UNSW requires a minimum level of English language competency for enrolment. English language skills are essential for webinar comprehension and the completion of coursework, assignments and examinations.
If English is not your first language, you will need to provide proof of your English proficiency before you will be given an offer to study at UNSW. You can do this by providing evidence that you meet one or more of the following criteria:
- English language tests and university English courses.
- Prior study in the medium of English.
- Other qualifications.
- English waivers.
Recognition of Prior Learning
Your previous studies can be acknowledged as credit towards your online postgraduate studies provided that they meet relevant course requirements. If you are eligible for admission and you have undertaken previous studies at another institution, you may be eligible to apply for Recognition of Prior Learning (RPL).
Students can apply for RPL during the program application process and must ensure all relevant supporting documents are submitted for assessment if requested by Admissions, including course outlines from the same year they completed the relevant course/s as content may change over time. Courses successfully completed within the past ten years can be used for credit transfer within a program as provided within the program rules and the University rules on credit.
If completed similar courses in previous undergraduate study, Master of Analytics (Marketing Specialisation) students can claim up to four courses (24 units of credit) of RPL advanced standing. If students have completed postgraduate studies in addition to completed undergraduate studies, they can claim a maximum of six courses (36 units of credit) of RPL advanced standing for the Master of Analytics (Marketing Specilisation) program.
Contact the university for more information.
Outcomes
Career outcomes
- Analytics manager
- Business intelligence analyst
- Project manager
- Market researcher
- Communications manager
- Quantitative analyst
- Marketing consultant
- Marketing manager
- Social media and digital marketing analyst
- Business analyst
- Digital marketing manager
- Marketing analytics specialist
Fees and FEE-HELP
Indicative program fee in 2025: $61,500 (domestic full-fee paying place)
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.