Graduate Certificate in Marketing Analytics Online

What you will study

To earn the Graduate Certificate in Marketing Analytics Online, you must successfully complete four courses from the following:

Prerequisite units

• Introductory Data Analysis

Core units

Select at least two courses from the following:

• Social Media and Digital Analytics
• Foundations of Marketing Analytics
• Managing Customer Analytics

If completing only two of the above, select one of the following:

• Managing People, Analytics and Change
• Analytics and Business
• Data and Ethics
• Principles of Programming
• Predictive Analytics
• Database Management
• Data Visualisation and Communication

Entry requirements

Academic requirements

To be eligible for the Graduate Certificate in Marketing Analytics, you must have one of the following:

• A recognised undergraduate degree (or equivalent) or higher degree in any discipline or;
• A minimum of three years relevant or professional experience in analytics, marketing, clerical or administrative work in a commercial, non-profit or public service organisation or other analytics or marketing-related positions.

English language requirements

You may need to provide evidence of English proficiency to study at UNSW. This ensures you can succeed in webinars, coursework and assessments. Proof can include:

• English language tests and university English courses.
• Prior study in the medium of English.
• Other qualifications.
• English waivers.

Contact the university or visit its website for more information.

Recognition of Prior Learning

You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help reduce the number of units you need to study to finish your course. Contact the university for more information.

Outcomes

Career outcomes

The Graduate Certificate in Marketing Analytics from UNSW Online is designed for professionals aiming to leverage data and enhance their expertise in marketing analytics tools and techniques. Studying this will give you the skills to pursue roles such as:

• Marketing Analyst
• Data Analyst
• Digital Marketing Specialist
• Customer Insights Manager
• Business Intelligence Analyst
• Senior Marketing Coordinator
• Research Analyst
• Senior Customer Analyst
• Search Engine Optimisation Analyst
• E-commerce Performance Analyst

Fees and FEE-HELP

Indicative annual fee in 2026: $20,500  (Full-fee paying place)

Indicative annual fees are based on your first year of study.

A student’s annual fee may vary by:

• The number of units studied.
• Choice of units.
• Credit from previous study or work experience.
• Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.