University of South Australia
Master of Management (Marketing)
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 18 months
- Course Type: Master's
Benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships.
Course overview
In the Master of Management (Marketing) degree, you will learn contemporary management skills and study areas such as marketing strategy and planning. You will also gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.
This program will immerse you in real-world challenges and have access to industry placements, overseas study tours and elective courses to suit your personal and professional development needs. During your studies, you will develop an advanced understanding of business and management and graduate with the capabilities to be a successful leader and decision-maker in any business setting.
Key facts
What you will study
This qualification comprises of 12 courses. You will study four core courses, six specialist courses and two electives.
Complete the following courses:
Program core courses
- People, Leadership and Performance
- Fundamentals of Data Analytics for Business
- Business Ethics
- Strategic Concepts
Marketing Specialisation
- Marketing Management
- Buyer Behaviour Insights
- Marketing Strategy and Planning
- Advanced Marketing Analytics
- Two specialisation electives
Electives
- Two business electives
Entry requirements
Applicants are required to have one of the following:
- A completed bachelor's degree in a business-related discipline from a recognised higher education institution or equivalent.
- A completed bachelor's degree which includes a major in business, commerce, marketing or management.
- A completed graduate certificate or higher qualification in a business-related discipline from a recognised higher education institution.
Recognition of Prior Learning
Credit transfer (study credit) is the formal recognition of your prior learning and previous work/life experience. It can be granted for specific courses (subjects) or for a block of courses where your previous qualification or experience has equivalent learning.
So, what counts as prior learning? It can be from one of the following providers:
- Recognised higher education provider.
- TAFE or other recognised VET provider.
- Professional body, enterprise, private educational institution, or other similar body.
- Work experience.
Contact the university for more information.
Outcomes
Career outcomes
You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation in roles such as:
- Brand manager
- Marketing manager
- Media planner/Campaign manager
- Social media manager
- Visual communications manager
- Business development manager
- Marketing insights manager
- Sales and marketing manager
- Digital marketing manager
- Marketing and communications manager
- Account manager
Fees and FEE-HELP
Annual fee in 2025: $34,200 (domestic full-fee paying place)
The fee is based on 1.0 EFTSL (Equivalent Full-Time Study Load).
Student fees may vary in accordance with:
- The number of courses studied per year.
- The choice of major or specialisation.
- Choice of courses.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.