University of South Australia
Master of Management (Advertising and Brand Management)
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 18 months
- Course Type: Master's
Gain advanced knowledge and skills to develop smart and robust solutions to complex marketing issues that modern organisations face in today’s business climate.
Course overview
The Master of Management (Advertising and Brand Management) will help you develop an advanced understanding of business and management, and graduate with the capabilities to be a successful leader and decision-maker in any business setting.
You will learn about business analytics, buyer behaviour and resource management with a focus on digital media, the design and planning of effective media, and brand management strategy. Graduate with the knowledge and skills to design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional.
Key facts
What you will study
This qualification comprises of 12 courses. You will study four core courses, six specialist courses and two electives.
Complete the following courses:
Program core courses
- Fundamentals of Data Analytics for Business
- Business Ethics
- People, Leadership and Performance
- Strategic Concepts
Advertising and Brand Management specialisation
- Advertising: Theory and Practice
- eMarketing
- Advertising: Planning and Buying Media
- Brand Management
- Specialisation elective
- Specialisation elective
Business electives
- Marketing Management OR elective
- Elective
Entry requirements
Applicants are required to have one of the following:
- A completed bachelor's degree in a business-related discipline from a recognised higher education institution or equivalent.
- A completed bachelor's degree which includes a major in business, commerce, marketing or management.
- A completed graduate certificate or higher qualification in a business-related discipline from a recognised higher education institution.
Recognition of Prior Learning
Credit transfer (study credit) is the formal recognition of your prior learning and previous work/life experience. It can be granted for specific courses (subjects) or for a block of courses where your previous qualification or experience has equivalent learning.
So, what counts as prior learning? It can be from one of the following providers:
- Recognised higher education provider.
- TAFE or other recognised VET provider.
- Professional body, enterprise, private educational institution, or other similar body.
- Work experience.
Contact the university for more information.
Outcomes
Career outcomes
You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation in roles such as:
- Advertising manager
- Brand manager
- Digital marketing manager
- Marketing manager
- Media planner or campaign manager
- Social media manager
Fees and FEE-HELP
Annual fee in 2025: $34,200 (domestic full-fee paying place)
The fee is based on 1.0 EFTSL (Equivalent Full-Time Study Load).
Student fees may vary in accordance with:
- The number of courses studied per year.
- The choice of major or specialisation.
- Choice of courses.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.