University of South Australia
Graduate Certificate in Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 6 months
- Course Type: Graduate Certificate
Learn contemporary marketing skills and theories from experts who advise global brands.
Course overview
This graduate certificate will provide you with the knowledge and skills to gain a solid foundation in marketing, and entry into the Master of Management (Marketing).
It offers an entry point if you don't hold a prior business qualification, but have substantial work experience, or a non-business undergraduate degree.
Key facts
What you will study
This qualification comprises of four courses:
Core courses
Complete the following:
- Marketing Management
- Buyer Behaviour Insights OR Advanced Marketing Analytics
Electives
Choose two from the following:
- Advertising: Theory and Practice
- Brand Management
- Buyer Behaviour Insights
- Advanced Marketing Analytics
- Advertising: Planning and Buying Media
- eMarketing
- Global Marketing
Entry requirements
Entrants to the program shall normally hold one of the following:
- A completed bachelor's degree from a recognised higher education institution or equivalent.
- A completed advanced diploma (or associate degree) plus two years of relevant work experience.
- A completed diploma and four years of relevant work experience.
- Five years of relevant work experience.*
*Relevant work experience is considered to be a managerial or leadership role.
Recognition of Prior Learning
Credit transfer (study credit) is the formal recognition of your prior learning and previous work/life experience. It can be granted for specific courses (subjects) or for a block of courses where your previous qualification or experience has equivalent learning.
So, what counts as prior learning? It can be from one of the following providers:
- Recognised higher education provider.
- TAFE or other recognised VET provider.
- Professional body, enterprise, private educational institution, or other similar body.
- Work experience.
Contact the university for more information.
Outcomes
Career outcomes
Careers to consider:
- Account manager
- Brand manager
- Business development consultant
- Fundraising and development officer
- International marketer
- Marketing insights analyst
- Market researcher
- Marketing coordinator
- Media planner
Fees and FEE-HELP
Annual fee in 2025: $17,100 (domestic full-fee paying place)
The fee is based on 0.5 EFTSL (Equivalent Full-Time Study Load).
Student fees may vary in accordance with:
- The number of courses studied per year.
- The choice of major or specialisation.
- Choice of courses.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.