RMIT University
Product Management Fundamentals
- Delivery: Online
- Study Level: Intermediate
- Duration: 6 weeks
- Course Type: Short Course
- Total Price: $1,900
Deliver desirable, feasible, and commercially viable digital products. Learn how to consistently adopt a product-led focus to enable scalable solutions at every stage of the product life cycle.
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Course overview
Product managers play a critical role in business as the leaders of the vision, strategy, design, execution and optimisation of new and established digital products. The product management skills benchmark report states that one in five products fail to meet customer expectations, making a well-performing product manager, a great product vision and a solid launch even more critical. As a product manager, you’ll possess a diverse skillset and wear multiple hats, including data analysis, product optimisation, stakeholder management, product lifecycle management and more.
Whether you're looking to upskill or transition into the role of a product manager, this course will provide you with the end-to-end skills to deliver and optimise successful digital products. You'll explore product market fit, a go-to-market strategy, product roadmaps, product delivery and more.
Key facts
What you will learn
You can learn more about Product Management Fundamentals.
Module 1: What is product management?
- Explore various product types and the role of a product manager.
- Understand the different stages of the product lifecycle.
- Identify the key parts of a Lean canvas to help articulate goals for your initiative.
Milestone: Define the vision for your product.
Module 2: Product Market Fit
- Examine the value frameworks and identify product-market fit.
- Review tools for identifying your target market, including PESTLE.
- Conduct a competitor analysis and complete a competitor matrix.
This week, you'll also have a mentor check-in.
Milestone: Complete a value proposition canvas (VPC).
Module 3: Product thinking and discovery
- Explore key concepts in design thinking and product discovery.
- Identify and evaluate potential opportunities using recognised frameworks.
- Develop an empathy map and define opportunities aligned with customer needs.
Milestone: Prepare a design sprint and solution tree.
Module 4: Prioritisation, planning and roadmaps
- Explore feature prioritisation frameworks like DVF, RICE, WSJF.
- Define and articulate a clear Minimum Viable Product (MVP).
- Develop epics for your theme using a story map structure.
This week, you'll also have a mentor check-in.
Milestone: Develop your product roadmap.
Module 5: Developing your product idea
- Explore product delivery methodologies and their applications.
- Investigate metrics for measuring the success of your product.
- Design and implement your delivery sprint framework.
Milestone: Create a delivery sprint plan for your MVP.
Module 6: Manage your product development
- Review test and learn frameworks to help refine your approach.
- Identify key roles and partners in digital teams.
- Complete your final project.
Milestone: Submit your completed milestone toolkit, featuring a detailed product canvas.
Who should attend
RMIT's Product Management Fundamentals course is ideal for:
Project managers, Key details product owners, entrepreneurs or professionals looking to upskill and incorporate product management capabilities into their current role or commence their journey of becoming a product manager.
Who You Will Learn From
Learner Success Team
RMIT Online
Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.
Brett Robert
Senior Product Manager at Envato
An experienced Product Manager with over 8 years product delivery experience working for large eCommerce websites, incubators and start-ups. A skilled people manager with a foundation in Product Management, Business Analysis, Project Management and UX. Using data and research to drive opportunities, collaboration and facilitation to drive outcomes, MVP and hypothesis driven development to reduce risk and deliver better results for the business and it's users.
Jay Stansell
Founder at ProductCoalition.com
Jay Stansell has a breadth of experience taking products to market, being a two-time business owner, having started three startups and also having digital experience across three businesses. With a customer focus, Jay respects the governance and people leadership required to take a product from idea to execution.
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