Advanced Product Management

What you will study

Module 1: Introduction to product lifecycle management

• Examine a product vision and strategy and understand its importance.
• Explore the five stages of product lifecycle management.
• Identify product opportunities and their value.
• Understand your target customers and market competitors.

Milestone: Define your product vision statement and identify opportunities.

Module 2: Setting the product direction

• Analyse the required data and insights necessary to achieve a product vision.
• Identify key metrics, signals, targets and trends to support your product recommendation.
• Understand various data types, including market size, market pricing and cost models.

Mentor check-in.

Module 3: Product ideation and priority

• Brainstorm ideas for your product strategy.
• Prioritise your ideas, conduct Kano analysis and competitor analysis.
• Validate your ideas through user testing and frame a response to the feedback received.

Milestone: Brainstorm, prioritise and validate potential product features through usability testing to refine your feature set.

Module 4: Build the business case

• Create a risk and impact assessment for your product.
• Uncover how to structure an investment plan.
• Identify a sales and distribution plan for your product.

Mentor check-in.

Milestone: Draft your business case.

Module 5: Product execution strategy

• Execute your product strategy through a minimum viable product (MVP) and maximise customer value.
• Review your product metrics and feedback and develop a roadmap to address areas of improvement.
• Scale and expand your MVP and build a high-performing team.

Milestone: Define your delivery plan and product roadmap.

Module 6: Pitch for capital and investment

• Prepare for your pitch by understanding your audience, finalising content and practising your pitch.
• Reflect on your product pitch and explore the future of product management.

Project: Pitch your final project for endorsement.

What you will learn

By the end of this course, you’ll be able to:

• Develop and justify a business case to support product recommendations.
• Present product recommendations using data insights and data visualisation techniques
• Investigate and suggest a process to generate ideas, gather feedback and ideate product solutions for stakeholders.

Who should attend

• Existing product managers focused on development and deployment, looking to drive strategic and commercial decisions, nurture internal innovation, and transition into a senior product role.
• Strategic leaders and business founders are looking to build product thinking and commercial acumen skills to drive innovation, maximise return on investment, and create long-term business value.

How you will learn

You’ll get the opportunity to bring your own product and complete a detailed business and product strategy, with an optimised data and financial model as part of your final project.

If you have less experience in or are seeking an in-depth end-to-end understanding of product management, RMIT recommends taking the Product Management Fundamentals course first.

This course can be taken as a standalone but has been designed to be taken as part of a two-course Product Management bundle (with a saving of 10% across both courses). For a more comprehensive understanding of Product Management, we recommend that you also complete Product Management Fundamentals.