Master of Marketing

What you will study

To earn the Online Master of Marketing, students must complete 16 courses.

Entry requirements

Master of Marketing (16 courses) (without advanced standing)

• Applicants must have an Australian bachelor's degree (or equivalent), or higher-level qualification, in any discipline from a recognised tertiary institution.

Master of Marketing (12 courses) (with advanced standing)

Applicants must have one of the following:

• An Australian bachelor's degree (or equivalent), or higher-level qualification, in a business or related discipline from a recognised tertiary institution.
• An Australian bachelor's degree (or equivalent), or higher-level qualification, from a recognised tertiary institution in any discipline, plus a minimum of two years of relevant work experience.
• RMIT's Graduate Certificate in Marketing

If you do not meet the entry requirements for the 1.5-year-duration master's, you may be considered for the two-year-duration master's.

Suppose your qualification was completed more than 10 years ago. In that case, you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry to be granted advanced standing.

Upon successful completion of the Graduate Certificate, you will have the opportunity to progress to the master's degree.

English language requirements

You must meet the University’s minimum English language requirements for postgraduate coursework programs to be eligible for a place in this program. Contact the university for more information.

Recognition of Prior Learning

RMIT assesses each student’s prior learning and qualifications to grant credit so you can complete your online postgraduate degree sooner. Your application will be decided on a case-by-case basis. RMIT aims to grant as much credit as possible at the time of offer, so it’s important to provide as much evidence of prior study and work experience as possible with your application.

Contact the university for more information.

Outcomes

Learning outcomes

By the end of this course, you’ll be able to:

• Demonstrate a broad, critical and practical understanding of contemporary marketing issues and practices in business.
• Evaluate the role of marketing and its relationship with other functional areas of business to create customer value.
• Identify and critically analyse marketing problems and design appropriate marketing strategies and tactics to solve such problems.
• Apply marketing expertise and knowledge to planning, directing, implementing, monitoring and controlling an organisation’s marketing effort.
• Apply innovative thinking and creativity approaches to effectively address marketing problems and build market-based assets.
• Apply research principles and methods to design innovative options and solutions and make reasoned judgments about problems and issues in contemporary business practice.
• Apply and integrate professional theory with practice in authentic Work Integrated Learning (WIL) contexts, professional contexts and industry settings.

Career outcomes

This degree will deliver specialist knowledge to prepare you for a career in marketing. Career pathways include:

• Marketing management
• Brand management and consulting
• Stakeholder engagement and reputation management
• Strategic marketing and consulting
• Product management
• Communications management
• Market research, market modelling, forecasting and analysis
• Pricing and promotions research
• Product testing and product innovation

Fees and FEE-HELP

Indicative tuition fee per course in 2025: $4,200 (domestic full-fee paying place)

Indicative annual tuition fee in 2025: $33,600 (domestic full-fee paying place)

Indicative tuition fee for 12 courses in 2025: $50,400 (domestic full-fee paying place)

Indicative tuition fee for 16 courses in 2025: $67,200 (domestic full-fee paying place)

Additional expenses:

• Student services and amenities fee (SSAF): $365 maximum fee for 2025.
• Other items related to your program include field trips, textbooks and equipment.

Fees typically increase each year and may change without notice. Total fees are estimates and should only be used as a guide.

A student’s fee may vary depending on:

• The number of courses studied per term.
• The choice of major or specialisation.
• Choice of courses.
• Credit from previous study or work experience.
• Eligibility for government-funded loans.

FEE-HELP loans are available to assist eligible full-fee paying domestic students.