Master of Marketing

What you will study

To earn the Master of Marketing, students must complete a total of 192 credit points. Each course is worth 12 credit points.

Entry requirements

Two-year duration

• Applicants must have an Australian bachelor's degree (or equivalent), or higher-level qualification, in any discipline from a recognised tertiary institution.

1.5-year duration (with advanced standing)

Applicants must have one of the following:

• An Australian bachelor's degree (or equivalent), or higher-level qualification, in a business or related discipline from a recognised tertiary institution.
• An Australian bachelor's degree (or equivalent), or higher-level qualification, from a recognised tertiary institution in any discipline, plus a minimum of two years of relevant work experience.
• RMIT's Graduate Certificate in International Business.

Notes:

• You do not need to make a separate application for advanced standing (1.5-year duration). RMIT will assess your eligibility for advanced standing as part of your course application. However, if you would also like to be assessed for Recognition of Prior Learning, you must submit a detailed CV with your application. All assessments are made on a case-by-case basis.
• Suppose your qualification was completed more than 10 years ago. In that case, you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry.

English language requirements

You must meet the University’s minimum English language requirements for postgraduate coursework programs to be eligible for a place in this program. Contact the university for more information.

Recognition of Prior Learning

If you have successfully completed previous studies, with a major in a business or related discipline, or an unrelated discipline with 2 years of relevant work experience, you may be eligible for credit towards your degree in the form of Master's Advanced Standing or Recognition of Prior Learning. Contact the university for more information.

Outcomes

Learning outcomes

On successful completion of this program, you will be able to:

• Demonstrate a broad, critical and practical understanding of contemporary marketing issues and practices in business.
• Evaluate the role of marketing and its relationship with other functional areas of business to create customer value.
• Identify and critically analyse marketing problems and design appropriate marketing strategies and tactics to solve such problems.
• Apply marketing expertise and knowledge to planning, directing, implementing, monitoring and controlling an organisation’s marketing effort.
• Apply innovative thinking and creativity approaches to address marketing problems and build market-based assets effectively.
• Apply research principles and methods to design innovative options and solutions for problems and issues in contemporary business practice and make reasoned judgments about them.
• Apply and integrate professional theory with practice in authentic Work Integrated Learning (WIL) contexts, professional contexts and industry settings.

Career outcomes

Potential marketing jobs include:

• Marketing manager
• Brand manager and consultant
• Stakeholder engagement and reputation manager
• Strategic marketing consultant
• Product manager
• Integrated marketing communication manager
• Market researcher
• Market modeller, forecaster and analyst
• Pricing and promotions researcher
• Product tester

Fees and CSP

Estimated fee in 2026: From $4,738 to $17,399 (Commonwealth Supported Place)

Indicative annual fee in 2026: $35,520 (domestic full-fee paying place)

Additional expenses:

• Student services and amenities fee (SSAF): $365 maximum fee for 2026.
• Other items related to your program include field trips, textbooks and equipment.

The amounts quoted are indicative fees per annum and are based on a standard year of full-time study (96 credit points). A proportionate fee applies for more or less than the full-time study load. Fees are adjusted on an annual basis. These fees should only be used as a guide.

A student’s fee may vary depending on:

• The number of courses studied per term.
• The choice of major or specialisation.
• Choice of courses.
• Credit from previous study or work experience.
• Eligibility for government-funded loans.

Commonwealth Supported Places

The Australian Government allocates a certain number of CSPs to the universities each year, which are then distributed to students based on merit.

If you're a Commonwealth Supported Student (CSS), you'll only need to pay a portion of your tuition fees. This is known as the student contribution amount – the balance once the government subsidy is applied. This means your costs are much lower.

Limited CSP spaces are offered to students enrolled in selected postgraduate courses.

Your student contribution amount is:

• Calculated per unit you're enrolled in.
• Dependent on the study areas they relate to.
• Reviewed and adjusted each year.

HECS-HELP loans are available to CSP students to pay the student contribution amount.

FEE-HELP loans are available to assist eligible full-fee paying domestic students.