Master of Marketing

What you will study

To earn the Master of Marketing, students must complete a total of 192 credit points. Each course is worth 12 credit points.

At RMIT University, the terms “course” and “courses” may also be used to refer to individual “subjects” or units of study.

Entry requirements

Two-year duration

• Applicants must have an Australian bachelor's degree (or equivalent) or higher-level qualification, in any discipline from a recognised tertiary institution.

1.5-year duration (with advanced standing)

Applicants must have one of the following:

• An Australian bachelor's degree (or equivalent) or higher-level qualification, in a business or related discipline from a recognised tertiary institution.
• An Australian bachelor's degree (or equivalent) or higher-level qualification, from a recognised tertiary institution in any discipline, plus a minimum of two years of relevant work experience.
• RMIT's Graduate Certificate in International Business.

Notes:

• You do not need to make a separate application for advanced standing (1.5-year duration). RMIT will assess your eligibility for advanced standing as part of your program application. However, if you would also like to be assessed for Recognition of Prior Learning, you must submit a detailed CV with your application. All assessments are made on a case-by-case basis.
• Suppose your qualification was completed more than 10 years ago. In that case, you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry.

English language requirements

You must meet the University’s minimum English language requirements for postgraduate coursework programs to be eligible for a place in this program. Contact the university for more information.

Recognition of Prior Learning

You may be able to get credit for your course based on prior formal, non-formal or informal learning. To apply, you will need to provide supporting documentation outlined by the university. Contact the university for more information.

Outcomes

Learning outcomes

Graduates of this program will develop the cognitive, technical and creative skills needed to investigate, analyse and synthesise marketing situations and develop innovative strategies. They will be able to apply marketing expertise and knowledge to the planning, directing, implementing and monitoring of organisational marketing efforts, as well as identify marketing challenges and design appropriate strategies and solutions. Through the application of research methods and design options, graduates will be able to evaluate and articulate the role of marketing within an organisation and use this knowledge to create customer value.

Throughout the program, students will develop a broad understanding of contemporary marketing and business problems. Through the work-integrated learning component of this degree, they will also have the opportunity to demonstrate what they have learned and how it can be applied in real-world settings.

Career outcomes

Potential marketing jobs include:

• Marketing Manager
• Brand Manager and Consultant
• Stakeholder Engagement and Reputation Manager
• Strategic Marketing Consultant
• Product Manager
• Integrated Marketing Communication Manager
• Market Researcher
• Market Modeller, Forecaster and Analyst
• Pricing and Promotions Researcher
• Product Tester

Fees and CSP

Estimated first-year tuition fee in 2026: From $4,738 to $17,399 (Commonwealth Supported Place).

Estimated first-year tuition fee in 2026: $35,520 (domestic full-fee paying place).

Additional expenses:

• Student services and amenities fee (SSAF): $365 maximum fee for 2026.
• Other items related to your program include field trips, textbooks and equipment.

All costs are calculated using current rates and are based on a study load of 96 credit points (normally eight units) per year.

A student’s fee may vary depending on:

• The number of courses or subjects studied per term.
• The choice of major or specialisation.
• Choice of courses or subjects.
• Credit from previous study or work experience.
• Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

Commonwealth Supported Places

The Australian Government allocates a certain number of CSPs to the universities each year, which are then distributed to students based on merit.

If you're a Commonwealth Supported Student (CSS), you'll only need to pay a portion of your tuition fees. This is known as the student contribution amount – the balance once the government subsidy is applied. This means your costs are much lower.

Limited CSP spaces are offered to students enrolled in selected postgraduate programs.

Your student contribution amount is:

• Calculated per subject you're enrolled in.
• Dependent on the study areas they relate to.
• Reviewed and adjusted each year.

HECS-HELP loans are available to CSP students to pay the student contribution amount.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university program.