Master of Business (Marketing)

What you will study

The Master of Business is designed in three blocks of study (192 credit points):

• Foundation studies (48 credit points)
• Discipline studies (96 credit points)
• Complementary studies (48 credit points)

Unless otherwise indicated, each unit is worth 12 credit points.

Core units

Complete the following units:

• Consumer Insights for Marketing Success
• Developing Market Intelligence Skills for Decision Making
• Meaningful Marketing: Value Creation and Customer Engagement
• Business Intelligence
• Achieving Service Excellence
• Marketing Revolutionary Social Change
• Responsible Enterprise
• Integrated Marketing Communication
• Innovating Products and Customer Experiences
• Brand Analytics
• Industry, Markets and Stakeholder Capstone (24 CP)

Electives

Students must complete four complementary studies units.

Entry requirements

Two-year program

You must have a recognised bachelor's degree (or higher) in any discipline with a minimum grade point average of 4.00 (on QUT’s 7-point scale).

1.5-year program

You must have one of the following:

• A recognised bachelor's degree (or higher) in business or a related discipline with a minimum grade point average of 4.00 (on QUT’s 7-point scale).
• A recognised bachelor's degree (or higher) in any discipline with a minimum grade point average of 4.00 (on QUT’s 7 point scale) followed by at least seven years of full-time (or equivalent) work experience in business or a related discipline.

One-year program

You must have one of the following:

• A recognised bachelor's honours degree in advertising, marketing or public relations with a minimum grade point average of 4.00 (on QUT’s 7-point scale).
• A recognised bachelor's degree plus a graduate certificate both in advertising, marketing or public relations with a minimum grade point average of 4.00 (on QUT’s 7-point scale).
• A recognised graduate diploma (or higher) in advertising, marketing or public relations with a minimum grade point average of 4.00 (on QUT’s 7-point scale).
• A recognised bachelor's degree in advertising, marketing or public relations with a minimum grade point average of 4.00 (on QUT’s 7-point scale), followed by at least seven years full-time (or equivalent) work experience in advertising, marketing or public relations.

Recognition of Prior Learning

If you have completed the Graduate Certificate in Business (Marketing) within the last seven years you will receive credit for 48 credit points.

Advanced standing may also be available if you have done either within the last five years:

• Studied a related postgraduate program with another institution.
• Gained professional work experience in a related field.

Outcomes

Career outcomes

Marketing professionals are involved in promoting and/or selling an organisation’s goods or services. This includes marketing existing product lines, developing new products to fulfil consumer needs, or developing new markets for new or existing products.

Marketing is a vital component of businesses in all industries, as well as government and nonprofit organisations. This course can lead to strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.

Possible career opportunities for graduates include:

• Brand manager
• Chief marketing officer
• Digital marketing manager
• Global marketing manager
• Market research analyst
• Marketing analytics manager
• Marketing director
• Social media manager

Fees and FEE-HELP

Indicative 2026 fee: $36,600 per year full-time for 96 credit points (domestic full-fee paying place)

Your actual fees may vary depending on which units you choose. QUT reviews fees annually. They may be subject to increases.

You may need to pay student services and amenities (SA) fees as part of your course costs.

FEE-HELP loans are available to assist eligible full-fee paying domestic students.