Queensland University of Technology

Graduate Certificate in Business (Marketing)

  • Delivery: Face to Face
  • Study Level: Postgraduate
  • Duration: 6 months
  • Course Type: Graduate Certificate

Learn the latest theories, concepts and techniques in marketing while developing digital competencies and in-demand transferable skills in effective communication, stakeholder management, critical thinking, problem-solving, data analysis and interpretation.

Course overview

In the Graduate Certificate in Business (Marketing) program, you will learn how to identify and capitalise on opportunities in domestic and international industries while mitigating threats.

You will also develop a comprehensive understanding of the latest marketing strategies, techniques and tactics needed to design and execute effective marketing campaigns that build brand awareness, drive engagement and help achieve your marketing goals.

If you want to expand your real-world marketing knowledge and skills, you can further your studies with QUT's Master of Business.

Key facts

Delivery
Face to Face
Course Type
Graduate Certificate
Duration
More Information
Can be studied part time
6 months (Full time)
Price Per Unit
From $4,600
More Information
Prices are calculated based on a per year full-time study load of 48 credit points.
Campus
Gardens Point
Intake
February, 2026
July, 2026
Units
4
Fees
More Information
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.
FEE-HELP

What you will study

Students are required to complete 48 credit points (four units).

Core units

  • Consumer Insights for Marketing Success
  • Developing Market Intelligence Skills for Decision Making
  • Meaningful Marketing: Value Creation and Customer Engagement
  • Business Intelligence

Entry requirements

You must have one of the following:

  • A recognised bachelor's degree (or higher qualification) in any discipline. 
  • A recognised diploma (or higher qualification) in any discipline and at least two years of full-time (or equivalent) professional work experience.
  • At least five years full-time (or equivalent) of professional work experience.

Outcomes

Career outcomes

Possible career opportunities for graduates include:

  • Chief marketing officer
  • Content marketing manager
  • Digital marketing manager
  • E-commerce manager
  • Manager of market research
  • Marketing operations manager
  • Product or brand manager

Fees and FEE-HELP

Indicative 2026 fee: $18,400 per year full-time for 48 credit points (domestic full-fee paying place)

Your actual fees may vary depending on which units you choose. QUT reviews fees annually. They may be subject to increases.

You may need to pay student services and amenities (SA) fees as part of your course costs.

FEE-HELP loans are available to assist eligible full-fee paying domestic students.