Queensland University of Technology
Graduate Certificate in Business (Integrated Marketing Communication)
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 6 months
- Course Type: Graduate Certificate
Become a strategic storyteller and learn how to employ effective communication strategies and tactics across all marketing channels.
Course overview
As part of this program, you'll acquire the skills to build lasting connections with your audience, boost brand reputation and ultimately propel business success in today's customer-centric market. To achieve this, you'll delve into fundamental marketing concepts and theories, explore the complexities of the value creation process and cover topics such as value-based marketing, strategic marketing planning, consumer behaviour, market segmentation and targeting and marketing mix decisions.
You'll also gain a deep understanding of business intelligence and learn about the methods and technologies used by enterprises to research business problems and create effective strategies. Through hands-on learning opportunities, you'll develop skills to collect and analyse data about the business environment, including external factors such as consumers and competitors, as well as internal processes. By generating insights, you will help businesses create value through innovation, product development and process improvement.
Key facts
July, 2026
What you will study
Students are required to complete 48 credit points (four units).
Core units
- Consumer Insights for Marketing Success
- Integrated Marketing Communication
- Business Intelligence
Select one of the following 12-credit-point units:
- Developing Market Intelligence Skills for Decision Making
- Strategies for Creative Advertising
- Meaningful Marketing: Value Creation and Customer Engagement
- Media Relations for Managers
- Crisis and Risk: Communicating for Brand Trust and Reputation
Entry requirements
You must have one of the following:
- A recognised bachelor's degree (or higher qualification) in any discipline.
- A recognised diploma (or higher qualification) in any discipline and at least two years of full-time (or equivalent) professional work experience.
- At least five years of full-time (or equivalent) professional work experience.
Outcomes
Career outcomes
Graduates could be suitable for the following roles:
- Brand manager
- Content marketing manager
- Corporate affairs manager
- Digital marketing specialist
- Government relations officer
- Influencer marketing specialist
- Market research analyst
- Marketing manager
- Public relations consultant
- Social media manager
Fees and FEE-HELP
Indicative 2026 fee: $18,400 per year full-time for 48 credit points (domestic full-fee paying place)
Your actual fees may vary depending on which units you choose. QUT reviews fees annually. They may be subject to increases.
You may need to pay student services and amenities (SA) fees as part of your course costs.
FEE-HELP loans are available to assist eligible full-fee paying domestic students.