University of Newcastle
Master of Marketing
- Delivery: Online
- Study Level: Postgraduate
- Duration: 12 months
- Course Type: Master's
Refine your expertise in marketing and digital strategy through flexible online study, preparing to create customer value in an evolving digital marketplace.
Course overview
The University of Newcastle's Master of Marketing and Digital Strategy prepares professionals to lead contemporary marketing initiatives by combining strategic marketing expertise with digital innovation and data-informed decision-making. Designed for those seeking to deepen their marketing capability, the program explores how organisations create customer value, respond to changing consumer behaviour and apply digital strategies in an increasingly connected marketplace.
Throughout the course, students examine marketing strategy, consumer psychology and behaviour, digital marketing strategy, marketing analytics, customer experience management, media and advertising strategy, brand value creation, data-driven marketing research, content creation and storytelling. The curriculum integrates contemporary marketing theory with practical digital application, equipping graduates to evaluate market opportunities, develop customer-focused strategies and lead marketing initiatives across a wide range of industries.
Available online and on campus, the program offers flexible study options that support working professionals. Delivered by the University of Newcastle's AACSB and EQUIS accredited Business School, the qualification combines internationally recognised business education with advanced expertise in marketing and digital strategy.
Key facts
What you will study
The Master of Marketing and Digital Strategy requires students to successfully complete 80 units, which is comprised of:
- 90 units of core courses.
- 10 units of courses chosen from the course list.
Unless otherwise stated, each course is worth 10 units.
Complete the following core courses to fulfil the requirements of this program.
- Principles of Marketing Strategy
- Consumer Psychology and Behaviour
- Digital Marketing Strategy
- Marketing Analytics and Emerging Technologies
- Media and Advertising Strategy
- Brand Value Creation
- Data Driven Marketing Research
Entry requirements
Academic requirements
Entry into the Master of Marketing and Digital Strategy will be available for applicants who have one of the following:
- Bachelor's (honours) degree or an equivalent or higher qualification.
- Bachelor's degree or an equivalent or higher qualification, in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management or marketing.
- Bachelor's degree or an equivalent or higher qualification, not in a related field and one year of relevant organisational experience.
- At least seven years' relevant organisational experience, including two years in a management position.
- Successful completion of 75 per cent (30 units) of one of the following University of Newcastle programs:
- Graduate Certificate in Business Administration
- Graduate Certificate in Applied Finance
- Graduate Certificate in Human Resource Management
- Graduate Certificate in Marketing
- Graduate Certificate in Professional Accounting
English language requirements
All applicants must demonstrate that they meet the following English proficiency requirements:
- IELTS Overall Minimum: 6.5
- IELTS Sub Test Minimum: 6
Contact the university for further information.
Recognition of Prior Learning
If you have previously studied or have relevant work experience, you may be eligible for recognition of prior learning. If your application is successful, you can reduce the number of courses you need to study, saving you time and money. Contact the university for more information.
Outcomes
Learning outcomes
On successful completion of the program, students will have:
- Effective oral and written skills to communicate complex marketing information to a variety of audiences.
- Effective independent or collaborative work skills to apply specialised knowledge and expert judgement to marketing tasks.
- Critical thinking and analytical problem-solving skills to be able to justify sound marketing solutions.
- Specialised knowledge of theories, models and concepts relevant to marketing management and be proficient in their application.
- Professional proficiency in the utilisation of information and technology in marketing contexts.
- Decision-making skills that incorporate ethical, social and global issues.
- Skills to apply relevant theories, principles and methodologies to research in marketing resource management.
Career outcomes
The skills and knowledge you will gain in this program underpin many senior roles, including:
- Marketing Coordinator
- Market Research Officer
- Media Analyst
- Marketing Manager
- Brand Manager
Fees and FEE-HELP
Indicative annual fee in 2026: $32,560 (domestic full-fee paying place)
All costs are calculated using current rates and are based on a full-time study load of 80 units (normally eight courses) per year.
A student’s annual fee may vary depending on:
- The number of courses studied per term.
- The choice of major or specialisation.
- Choice of courses.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university program.