University of Newcastle
Master of Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 18 months
- Course Type: Master's
Designed to equip graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors.
Course overview
The Master of Marketing is designed to provide students with an opportunity to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.
Key facts
What you will study
The Master of Marketing requires students to successfully complete 120 units, which is comprised of:
- 80 units of core courses.
- 40 units of courses chosen from the course list.
Complete the following core courses to fulfil the requirements of this program.
- Marketing Management and Planning
- Customer Decision Making and Behaviour
- Digital Marketing
- Services and Relationship Marketing Management
- Global Marketing Strategy and Planning
- Integrated Marketing Communications
- Brand Development and Marketing
- Marketing Research in Practice
Entry requirements
Academic requirements
Entry into the Master of Marketing will be available for applicants who have one of the following:
- Bachelor's (honours) degree, or an equivalent or higher qualification.
- Bachelor's degree, or an equivalent or higher qualification, in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management or marketing.
- Bachelor's degree, or an equivalent or higher qualification, not in a related field and one year relevant organisational experience.
- At least seven years' relevant organisational experience, including two years in a management position.
- Successful completion of 75 per cent (30 units) of one of the following University of Newcastle programs:
- Graduate Certificate in Business Administration
- Graduate Certificate in Applied Finance
- Graduate Certificate in Human Resource Management
- Graduate Certificate in Marketing
- Graduate Certificate in Professional Accounting
English language requirements
All applicants must demonstrate that they meet the following English proficiency requirements:
- IELTS Overall Minimum: 6.5
- IELTS Sub Test Minimum: 6
Contact the university for further information.
Recognition of Prior Learning
The University of Newcastle wants to help you fast track your degree and recognising your prior study is just one way they can do that. If your application is successful you can reduce the number of courses you need to study, saving you time and money. Contact the university for more information.
Outcomes
Career outcomes
The skills and knowledge you will gain in this program underpin many senior roles including:
- Marketing coordinator
- Market research officer
- Media analyst
- Marketing manager
- Brand manager
Learning outcomes
On successful completion of the program students will have:
- Effective oral and written skills to communicate complex marketing information to a variety of audiences.
- Effective independent or collaborative work skills to apply specialised knowledge and expert judgement to marketing tasks.
- Critical thinking and analytical problem-solving skills to be able to justify sound marketing solutions.
- Specialised knowledge of theories, models and concepts relevant to marketing management and be proficient in their application.
- Professional proficiency in the utilisation of information and technology in marketing contexts.
- Decision-making skills that incorporate ethical, social and global issues.
- Skills to apply relevant theories, principles and methodologies to research in marketing resource management.
Fees and FEE-HELP
Indicative annual fee in 2025: $31,610 (domestic full-fee paying place)
Indicative annual fees are based on a full-year full-time load (80 units).
A student’s annual fee may vary in accordance with:
- The number of courses studied per trimester.
- Choice of courses.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.