University of Newcastle
Graduate Certificate in Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 6 months
- Course Type: Graduate Certificate
Develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.
Course overview
The Graduate Certificate in Marketing is designed to give students the opportunity to better evaluate existing and potential markets and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment.
Accredited through the Australian Marketing Institute (AMI), the program fast-tracks graduates to becoming Certified Practising Marketers. It is designed for individuals working in marketing without a degree qualification to enhance their career options, or professionals looking for a career change.
Key facts
What you will study
The Graduate Certificate in Marketing requires students to successfully complete 40 units, comprised of:
- 30 units of core courses.
- 10 units of elective courses.
Core courses (10 units each)
- Managing Under Uncertainty
- Marketing Management and Planning
- Customer Decision Making and Behaviour
Electives (10 units each)
- Digital Marketing
- Services and Relationship Marketing Management
- Integrated Marketing Communications
- Brand Development and Marketing
- Marketing Research in Practice
Entry requirements
Academic requirements
To be considered for admission into this course, you will need to have one of the following qualifications:
- Three-year bachelor's degree.
- Three-year diploma in a related field.
- Three-year diploma not in a related field plus one year of relevant organisational experience.
- Two-year diploma in a related field plus two years of relevant organisational experience.
- Two-year diploma not in a related field plus three years of relevant organisational experience.
- At least five years of organisational experience.
*Related fields include accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management or marketing.
English language requirements
All applicants must demonstrate that they meet the following English proficiency requirements:
- IELTS Overall Minimum: 6.5
- IELTS Sub Test Minimum: 6
Contact the university for further information.
Outcomes
Career outcomes
This program will enable you to contribute to the management of organisational offerings, strategic positioning, and competitive advantage, in both local and global contexts.
The relevant knowledge and skills underlie many senior roles including:
- Marketing coordinator
- Market research officer
- Media analyst
- Marketing manager
- Brand manager
Learning outcomes
On successful completion of the program students will have:
- Effective oral and written skills to communicate complex marketing information to a variety of audiences.
- Effective independent and collaborative work skills to apply specialised knowledge, and expert judgement to marketing tasks.
- Critical thinking and analytical problem-solving skills to be able to justify sound marketing solutions.
- Specialised knowledge of theories, models and concepts relevant to marketing management, and be proficient in their application.
- Skills to apply relevant theories, principles and methodologies to research in marketing resource management.
Fees and FEE-HELP
Indicative annual fee in 2025: $15,805 (domestic full-fee paying place)
Indicative annual fees are based on a full-time study load of 40 units.
A student’s annual fee may vary in accordance with:
- The number of courses studied per trimester.
- Choice of courses.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.