Monash University
Master of Management and Master of Applied Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
This course will help you gain specialist management knowledge that will fundamentally change the way you lead within your organisation.
Course overview
Do you want to become a great business leader that has a strong understanding of marketing theory and practice?
In this double master’s degree, you’ll build advanced management capabilities complemented by a strong marketing skillset. You’ll gain highly developed leadership skills that will inspire those in your organisation to achieve success, and with advanced marketing knowledge you’ll have a firm understanding of its practical application. With expertise in both these complementary fields, you’ll blend cutting-edge research and practice to become an effective marketing leader, and gain specialist management knowledge that will fundamentally change the way you lead within your organisation.
Key facts
What you will study
To qualify for the award of Master of Management and Master of Applied Marketing, students must complete a total of 96 credit points across 2 components.
- Master of Management component (48 credit points)
- Master of Applied Marketing component (48 credit points)
Alternative exit/s
You may be eligible to exit the double degree program and graduate with either a Master of Management or a Master of Applied Marketing after one and a half years depending on the units studied.
If you wish to Graduate with a Master of Management prior to the completion of the double degree you must have completed at least 72 credit points of studies, including all of the requirements in Part A and B for the Master of Management degree.
If you wish to Graduate with a Master of Applied Marketing prior to the completion of the double degree you must have completed at least 72 credit points of studies, including all of the requirements in Part A and B for the Master of Applied Marketing degree.
Master of Management core
- Organisations: people, purpose and structure (6 credit points)
- Leadership (6 credit points)
- Managing organisational change (6 credit points)
- Strategic management (6 credit points)
Master of Applied Marketing core
- Driving organisational value through marketing (6 credit points)
- Using marketing analytics for better decision making (6 credit points)
- Shaping ethical marketplaces (6 credit points)
- Marketing strategy masterclass (6 credit points)
Entry Requirements
- An Australian bachelor's degree (or equivalent) with a major or minor in marketing with at least a high credit (65%) average or equivalent Grade Point Average (GPA).
- An Australian bachelor's degree (or equivalent) and at least two years of relevant professional experience*. *Applicants applying based on work experience are required to provide a detailed curriculum vitae, outlining their employment history and professional experience.
English requirements
For entry to Monash University, you must meet the minimum English language requirements. You can do this by completing one of the qualifications listed.
You need satisfactory completion of one of the following:
- The equivalent of an Australian VET Certificate IV course (AQF Level 4), or higher, that has been approved by the faculty as requiring sufficient English skills
- study in an English medium educational institution equivalent to at least 24 Monash credit points (one semester of full-time study) at Australian VET diploma level (AQF Level 5) or higher
- At least two units of higher education study (to a minimum 12 points), of which at least one is an English-rich unit, taken as part of an award or non-award course
- An Australian masters by research or doctoral degree, or equivalent, from an English medium institution.
The University does not accept competency-based qualifications as meeting English language requirements.
English test
If you don’t meet the Monash English requirement for a course at an Australian campus (but you meet all other admission requirements), reach out to your faculty to discuss your options. You may be asked to complete an internal assessment or one of the following English tests with the approval of the faculty dean (or a nominee):
- IELTS (Academic)
- IELTS One Skill Retake (Academic)
- IELTS Online
- Internet-based TOEFL
- TOEFL iBT Paper Edition
- Pearson Test of English (Academic)
- C1 Advanced
- C2 Proficiency
- STAT English
Recognition of prior learning
Depending upon prior qualifications, students may receive credit for part of the course. Contact the university for more details.
Outcomes
Learning outcomes
Be critical and creative scholars who:
- produce innovative solutions to problems
- apply research skills to business challenges
- communicate effectively and perceptively
Be responsible and effective global citizens who:
- engage in an internationalised world
- exhibit cross cultural competence
- demonstrate ethical values
Have a comprehensive understanding of their discipline and be able to provide discipline-based solutions relevant to the business, professional and public policy communities we serve
Have advanced knowledge to master's level in management and applied marketing.
Fees and FEE-HELP
Average 2025 first-year fee: $37,100 (domestic fee-paying)
The estimated per-unit fee is calculated using the annual average first-year fee. It is typically represented on a full-time study load of 48 credit points.
Some units may have additional fees for required materials or services. Student fees shown are subject to change. Contact the university directly to confirm.
A student’s annual fee may vary in accordance with:
- the number of units studied per term;
- the choice of major or specialisation;
- choice of units;
- credit from previous study or work experience; and
- eligibility for government-funded loans
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.