Monash University
Master of Applied Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 12 months
- Course Type: Master's
Become an innovative and creative marketing professional, who is committed to driving the discipline forward in innovative, socially responsible and sustainable ways.
Course overview
Contemporary marketing has the power to make an incredible impact. From the success of a business to the power of a brand – and, more broadly, to the society and environment within which organisations operate.
This takes the innovative and creative ideas and actions of marketing professionals, who are committed to driving the discipline forward in innovative, socially responsible and sustainable ways. If you’re already gaining experience as a marketing professional (or marketing student), this degree is your opportunity to build on that experience in exciting ways – in as little as one year.
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With the latest theoretical ideas, insights and research as a foundation, you’ll apply what you learn to solve contemporary marketing challenges practically – and consider marketing’s role in shaping more ethical, sustainable brands in today’s digitally-driven and interconnected landscape. You’ll also develop an extensive toolkit of techniques and frameworks to become a capable, responsible, and effective marketing leader.
By completing this program, you’ll have a clearer perspective on how to market products and services in ways that make a positive difference for people worldwide. You'll also have the practical expertise to position yourself as a marketing leader in every sense.
Ready to turn your marketing insights into a more positive impact?
Key facts
What you will study
To complete the Master of Applied Marketing, you must fulfil 12 units (72 credit points). It consists of Part A. Master knowledge eight units (48 credit points) and Part B. Electives 4 units (24 credit points).
Part A. Master Knowledge
Core units (30 credit points)
Complete the following units:
- Driving Organisational value through Marketing (six credit points)
- Using Marketing Analytics for Better Decision-making (six credit points)
- Shaping Ethical Marketplaces (six credit points)
- Marketing Strategy Masterclass (six credit points)
Additional Master Knowledge units
Complete three of the following units (18 credit points).
- Major Project (12 credit points)
- Establishing and Building Strong Brands (six credit points)
- Managing Business Networks (six credit points)
- Advanced Business Research Methods (six credit points)
- Contemporary Issues in Marketing (six credit points)
- Social Media Marketing (six credit points)
- Managing Distribution Channels (six credit points)
- Customer-focused Innovation (six credit points)
- Global Study Programs in Marketing (six credit points)
Part B. Electives
You must complete 24 credit points of electives at either Level 4 or 5 from the Faculty of Business and Economics, which could include study tours, consulting projects or industry placements. In addition, you may choose units that were not completed in Part A, or from across the University as long as you have met the prerequisites and there are no restrictions on enrolling in the units.
Entry requirements
Entry level 1: 72 points to complete
Duration: 1.5 years full-time, 3 years part-time
Applicants must have one of the following:
- An Australian bachelor's degree (or equivalent) with a major or minor** in marketing with at least a high credit (65%) average or equivalent Grade Point Average (GPA).
- An Australian bachelor's degree (or equivalent) and at least two years of relevant professional experience*.
Entry level 2: 48 points to complete
Duration: One years full-time, two years part-time
Applicants must have one of the following:
- An Australian bachelor's degree (or equivalent) with a major or minor* in marketing with at least a high credit (65%) average or equivalent Grade Point Average (GPA) and an Australian graduate certificate / honours degree (or equivalent) in marketing.
- An Australian bachelor's degree (or equivalent) with a major or minor** in marketing and two years of relevant professional experience*.
*Applicants applying based on work experience are required to provide a detailed curriculum vitae outlining their employment history and professional experience.
**A minor is at least four units (equivalent to 24 Monash credit points).
English language requirements
For entry to Monash University, you must meet the minimum English language requirements. You can do this by completing one of the qualifications listed on their website.
If you've completed several measures of English proficiency over a period of time, the highest valid measure will be accepted as long as it's been taken within the required time limitations.
University entrance requirements
Minimum entrance requirements apply for admission to Monash University Australia.
Recognition of Prior Learning
You may be able to get credit for your course based on prior formal, non-formal or informal learning. To apply, you will need to provide supporting documentation outlined by the university. Contact the university for more information.
Outcomes
Learning outcomes
- Be critical and creative scholars who:
- Produce innovative solutions to problems.
- Apply research skills to business challenges.
- Communicate effectively and perceptively.
- Be responsible and effective global citizens who:
- engage in an internationalised world.
- exhibit cross-cultural competence.
- demonstrate ethical values.
- Have a comprehensive understanding of their discipline and be able to provide discipline-based solutions relevant to the business, professional and public policy communities we serve.
- Have advanced knowledge to a master's level in marketing.
Fees and FEE-HELP
Average 2025 first-year fee: $37,100 (domestic full-fee paying place)
All costs are calculated using current rates and are based on a study load of 24 credit points (normally four units) per semester or 48 credit points (normally eight units) per year.
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.