University of Melbourne

Master of Digital Marketing

  • Delivery: Face to Face
  • Study Level: Postgraduate
  • Duration: 18 months
  • Course Type: Master's

Build your digital marketing skills and knowledge and learn from industry experts.

Course overview

The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders.

The course aims to equip graduates for a career in this fast-changing area through a specialised suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing.

CSP Subsidised Fees Available

This program has a limited quota of Commonwealth Supported Places (CSP). The indicative CSP price is calculated based on first year fees for EFT. The actual fee may vary if there are choices in electives or majors.

Key facts

Delivery
Face to Face
Course Type
Master's
Duration
More Information
Can be studied part time
18 months (Full time)
Price Per Unit
From $4,748
More Information
Prices are calculated based on a first-year full-time study load of 100 credit points.

From $2,124 (CSP)
More Information
You may be eligible for CSP where the government pays part of your fees. CSP prices are calculated using 2025 CSP rates and study load of eight subjects or 100 credit points.
Campus
Parkville
Intake
March, 2026
July, 2026
Units
12
Fees
More Information
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.
FEE-HELP, HECS, CSP

What you will study

The Master of Digital Marketing consists of 12 semester-length subjects comprising:

  • Three core subjects (to be completed at the start of the program).
  • Four discipline core subjects (to be completed after/alongside the core subjects).
  • Two capstone subjects (to be completed towards the end of the program or according to individual subject requisites).
  • Three elective subjects (to be taken throughout the year).
  • The option to specialise in creative marketing, strategy, or data analytics.
Core subjects

Students must complete all of the subjects:

  • Marketing Research
  • Customer Experience Design
  • Social Media and Viral Marketing
  • Digital Marketing Metrics
  • Digital Marketing Analytics
  • Digital Retail
  • Content Marketing
Capstone
Electives

Entry requirements

Academic requirements

In order to be considered for entry, applicants must have completed the following:

  • An undergraduate degree in marketing, or a business/commerce degree with a marketing major/specialisation.

English language requirements

All applicants to the University of Melbourne must satisfy the English language requirements. This may be achieved in a number of ways, including recognised previous study taught and assessed entirely in English or an approved English language test.

If you are from a non-English speaking background, the required standard of English for this degree is one of the following English proficiency test scores:

  • IELTS (Academic) – 7.0 overall, with no band less than 6.5.
  • TOEFL IBT – minimum score of 94, with writing 24; speaking 20; reading 19; listening 20.
  • PTE – minimum score of 72, with written communicative skill of 65 and no other communicative skill below 64.
  • Cambridge – minimum score of 185, with no skill less than 176.

Recognition of Prior Learning

Prior studies may be credited towards your degree and potentially reduce the duration of your course. This is known as Advanced Standing (also known as credit or recognition of prior learning). Contact the university for more details.

Outcomes

Career outcomes

Potential future job titles include:

  • Marketing specialist
  • Social media marketing specialist
  • Marketing coordinator
  • Campaign manager
  • Digital analyst
  • Marketing executive
  • Digital channel manager
  • Digital marketing manager
  • Senior marketing manager

Fees and CSP

Estimated first-year fee in 2025: From $16,992 (Commonwealth Supported Place)

Indicative first-year fee in 2026: $37,984 (domestic full-fee paying place)

Indicative total course fee in 2026: $58,876 (domestic full-fee paying place)

Unless otherwise noted, the indicative total course fee shown above assumes a study load of 1 EFTSL (equivalent full-time student load) commencing semester one of the listed year, except for courses with a duration of less than 1 EFTSL.

Fees are subject to annual review by the University, with any new rates effective from the beginning of each calendar year.

A student’s fee may vary depending on:

  • The number of subjects studied per term.
  • The choice of major or specialisation.
  • Choice of subjects.
  • Credit from previous study or work experience.
  • Eligibility for government-funded loans.

You may also need to pay the student services and amenities fee.

Commonwealth Supported Places

The Australian Government allocates a certain number of CSPs to the universities each year, which are then distributed to students based on merit.

If you're a Commonwealth Supported Student (CSS), you only need to pay some of your tuition fees. The student contribution amount is the balance once the government subsidy is applied. This means your costs are much lower.

Limited CSP spaces are offered to students enrolled in selected postgraduate courses.

Your student contribution amount is:

  • Calculated per the subjects you're enrolled in.
  • Dependent on the study areas they relate to.
  • Reviewed and adjusted each year.

HECS-HELP loans are available to CSP students to pay the student contribution amount.

FEE-HELP loans are available to assist eligible full-fee paying domestic students.