Digital Marketing Strategy and Leadership

What you will study

Digital Marketing Strategy and Leadership topics covered:

• Introduction to the World of Digital Marketing: Develop a broad understanding of the digital marketing landscape and the importance of your customers.
• Messaging and Unpacking the Customer Journey: Learn about messaging and how it fits your marketing funnel.
• Content Marketing and Digital Channel Strategy: Deep dive into content marketing and how to leverage organic and paid media channels.
• Deep Dive into Social Media Strategy: Master the art of social media channels and tactics, including setting up social media campaigns.
• Execute and Measure Successful Digital Campaigns: Learn to plan and launch a digital strategy, including measurement tools and techniques.
• Digital Strategy Delivery: Learn how to execute your digital marketing strategy.

What you will learn

Amplify your digital marketing skillset to meet the needs of an ever-changing landscape

• Gain practical, real-world digital marketing skills that you can apply in your role now and in the future.
• Develop a broad yet in-depth understanding of campaign strategy and digital channels and know when to apply them.
• Access career and industry-relevant course content that top academic minds and industry leaders co-created.

Navigate your way through any digital marketing campaign, strategy or meeting

• Adopt techniques and tools to confidently dissect and interpret digital marketing plans and results.
• Learn to communicate plans and performance with various stakeholders within the business.

Develop effective digital marketing strategies to make a material difference in your organisation's marketing performance

• Learn how to plan, launch and execute a successful digital marketing campaign.
• Discover the best way to establish goals, campaign objectives and performance tracking.

Who should attend

Mid-Career to Senior Professionals

• Mid-level digital marketers looking to increase their strategic and leadership capabilities.
• Professionals wishing to understand today's dynamic digital landscape better, including insights, perspectives and methodologies.

Leaders

• Leaders seeking a deeper understanding of digital marketing's mechanics.

How you will learn

This is an online short course. The enrolment fee covers access to a cutting-edge online curriculum and selected licences to online tools.

• Weekly self-paced learning modules, interactive activities and live workshops facilitated by experts. Live sessions: Thursdays, 6 pm–7 pm.
• Supported by a vibrant online community of peers to enhance collaborative learning.
• Interact with a network of like-minded peers via a mix of peer-to-peer discussions and live online sessions.
• No pre-course work requirements, with the exception of access to a computer/device and a stable internet connection.
• An orientation module in the first week to set yourself up for success in the course.