Macquarie University
Master of Marketing and Master of Media and Communications
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
This double degree expands a graduate's skill set, enabling them to stay competitive in today's rapidly evolving marketing and media sectors.
Course overview
Designed in consultation with industry, the Master of Marketing takes a practical, applied approach to teaching and learning, and will enable you to work in a team, identify opportunities and creatively solve business problems. It will provide you with the knowledge, skills and professional attributes you’ll need to advance your career in the rapidly changing world of marketing.
Whether you’re an aspiring or experienced media professional, the Master of Media and Communications will give you the skills you need to expertly respond to the challenges associated with the changing mediascape in ethical and socially engaged ways. It focuses on digital production, distribution, and audience communication and engagement strategies, as well as on online journalism and media practices. Armed with such contemporary knowledge and skills, you’ll accelerate your career in fast-moving contemporary media and communications environments across the world.
Key facts
What you will study
To graduate with a Master of Marketing and Master of Media and Communications, a student must acquire 160 credit points (CP). Each unit is valued at 10 CP, unless otherwise indicated.
Essential units (40 CP)
Complete each unit below:
- Applied Marketing Research
- Advanced Consumer Behaviour
- Marketing Theory and Practice
- Strategic Marketing Management
Elective units (40 CP)
Complete four of the following:
- Marketing Communications
- Digital Marketing Strategy
- Business-to-Business Marketing Strategy
- Strategic Branding
- Social Media Marketing
- Marketing Technologies
- Managing Customer Experience
- Business Internship
Entry requirements
Academic requirements
Applicants can qualify for entry to both courses by fulfilling one of the admission points below for both single degrees:
Master of Marketing
- An AQF level 7 bachelor's qualification in a related field or recognised equivalent.
- An AQF level 7 bachelor's qualification or recognised equivalent, and two years of relevant, approved work experience, professional certification or other recognised prior learning.
Master of Media and Communications
- An AQF level 7 bachelor's qualification in a related field or recognised equivalent with a WAM of 65.
- An AQF level 7 bachelor's qualification in a related field or recognised equivalent and two years relevant approved work experience, professional certification or other recognised prior learning.
- An AQF level 7 bachelor's qualification or recognised equivalent with a WAM of 65 and two years relevant approved work experience, professional certification or other recognised prior learning.
Note: Successful admission into the double degree means that you must satisfy the requirements for both of the single degrees.
English language requirements
When applying to study at Macquarie University, you’re required to provide evidence of proficiency in English.
The required standard of English for this degree is outlined here: IELTS - Writing 6.0, Speaking 6.0, Reading 6.0, Listening 6.0 and an overall score of 6.5.
You may satisfy the English language requirements by having one of the following:
- An approved English language test at the required level.
- A qualification from an approved country with English as the language of instruction.
Please contact the university for full details.
Recognition of Prior Learning
With recognition of prior learning (RPL), you could get credit for your prior study and experience, reducing the duration of your studies. Credit is awarded for formal and informal or non-formal learning. You’ll need to apply for RPL once you receive your offer to study at Macquarie.
Contact the university for more information.
Outcomes
Career outcomes
Graduates may pursue careers in roles such as:
- Advertising or marketing communications specialist
- Arts and culture administrator
- Brand manager
- Communications specialist
- Consumer insights specialist
- Content specialist
- Cultural attaché
- Customer relations specialist
- Digital marketing specialist
- Government adviser
- Market analyst
- Marketing consultant
- Marketing manager
- Media policy developer or adviser
- Media writer
- Multiplatform and interactive media producer
- Product line specialist
- Publicity and promotions professional
- Screenwriter
- Social media and digital marketing specialist
Fees and FEE-HELP
Estimated annual fee in 2025: $34,100 (domestic full-fee paying place)
The estimated fee displayed is based on a standard full-time study load. Fees may increase each year. For courses longer than one year in duration, you'll pay the fee that is current for the year that you enrol.
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.