Macquarie University

Master of Marketing and Master of Media and Communications

  • Delivery: Face to Face
  • Study Level: Postgraduate
  • Duration: 24 months
  • Course Type: Master's

Combine strategic marketing with practical media production to understand audiences, create effective campaigns and communicate across digital, social and multimedia platforms.

Course overview

Reaching audiences effectively requires both a clear marketing strategy and the ability to communicate across a fast-changing media landscape. Macquarie University’s Master of Marketing and Master of Media and Communications combines customer and market insight with practical storytelling and content capabilities.

You will examine consumer behaviour, marketing research and strategic decision-making alongside data journalism, social media, digital media strategy and communication campaigns. A specialisation in Advertising and Branding, Digital Marketing or Strategic Marketing allows you to shape your marketing expertise, while access to Macquarie’s digital newsroom and a substantial media project supports the development of a professional portfolio across written, audio, video, social and digital formats.

Delivered in person at Macquarie University’s North Ryde campus, the Double Degree can be completed in two years of full-time study or the equivalent part-time. You will graduate with two separate qualifications, while the Marketing component is accredited by the Australian Marketing Institute and provides a fast-track pathway towards Certified Practising Marketer status, subject to the institute’s requirements.

Key facts

Delivery
Face to Face
Course Type
Master's
Duration
More Information
Can be studied part time
24 months (Full time)
Price Per Unit
From $4,562.5
More Information
The estimated fee is determined by individual units of study and the year the course was commenced.
Campus
Macquarie North Ryde
Intake
22nd February, 2027
26th July, 2027
Units
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You may be required to complete 0 credit point units throughout your course. The university will confirm this as part of your enrolment.

The unit total reflects the number of units required for course completion, not the total credit point weight. Some units may be double- or triple-weighted, so the number of units you complete may be lower.
16
Fees
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FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.
FEE-HELP

What you will study

To earn the Master of Marketing and Master of Media and Communications, you must successfully complete units totalling 160 credit points, as detailed below. Unless otherwise noted, each course is worth 10 credit points.

Master of Marketing

Core units

Complete all of the following:

  • Applied Marketing Research
  • Advanced Consumer Behaviour
  • Marketing Theory and Practice
  • Strategic Marketing Management

Marketing specialisation

Select one 40-credit-point Marketing specialisation from the following options:

  • Advertising and Branding
  • Digital Marketing
  • Strategic Marketing

Visit Macquarie University’s website for the complete breakdown of each specialisation.

Master of Media and Communications 

Core units

Complete all of the following:

  • Storytelling Techniques
  • Digital Media Strategies
  • Data Journalism
  • Contemporary Issues in Global Media
  • Social Media
  • Media-Communications Strategies and Campaigns
  • Media Project – 20 credit points

Entry requirements

Academic requirements

To be eligible for this course, applicants must satisfy the admission requirements for both the Master of Marketing and the Master of Media and Communications.

Master of Marketing requirements

Applicants must meet at least one of the following requirements:

  • Hold an AQF level 7 bachelor’s degree in a related field or a recognised equivalent qualification.
  • Hold an AQF level 7 bachelor’s degree or a recognised equivalent qualification and have at least two years of relevant approved professional experience, professional certification or other recognised prior learning.

Related fields include accounting, actuarial studies, advertising, banking, business, commerce, communications, economics, finance, hospitality management, insurance, international business, management, marketing, media studies, public relations, sales, supply chain and valuation.

Relevant professional experience may include roles involving technical or specialist expertise or managerial and decision-making responsibilities requiring knowledge of marketing or business principles.

Master of Media and Communications requirements

Applicants must meet at least one of the following requirements:

  • Hold an AQF level 7 bachelor’s degree in a related field or a recognised equivalent qualification with a Weighted Average Mark of at least 65.
  • Hold an AQF level 7 bachelor’s degree in a related field or a recognised equivalent qualification and have at least two years of relevant approved professional experience, professional certification or other recognised prior learning.
  • Hold an AQF level 7 bachelor’s degree or a recognised equivalent qualification with a Weighted Average Mark of at least 65 and have at least two years of relevant approved professional experience, professional certification or other recognised prior learning.

Related fields include media studies, communications, journalism, cultural studies, performing arts, creative industries, visual arts, graphic and design studies, marketing, business, creative writing, sociology, anthropology, politics, policy studies, philosophy, language and literature, arts and law.

Relevant professional experience may include journalism, social media, communications, media relations, public relations or professional writing.

Note: Successful admission into the double degree means that you must satisfy the requirements for both of the single degrees.

Supporting documents

Applicants seeking admission based on relevant professional experience must provide:

  • A current résumé.
  • A workplace reference letter supporting their relevant experience.

English language requirements

Applicants must provide evidence of at least one of the following:

  • A bachelor’s degree completed in a recognised English-speaking country.
  • An IELTS overall score of 6.5, with no individual band score below 6.0, or an accepted equivalent.
  • Other accepted evidence of English language proficiency.

Contact the university for further information.

Recognition of Prior Learning

You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help reduce the number of units you need to study to finish your course. Contact the university for more information.

Outcomes

Career outcomes

Graduates may pursue careers in roles such as:

  • Advertising or Marketing Communications Specialist
  • Arts and Culture Administrator
  • Brand Manager
  • Communications Specialist
  • Consumer Insights Specialist
  • Content Specialist
  • Cultural Attaché
  • Customer Relations Specialist
  • Digital Marketing Specialist
  • Government Adviser
  • Market Analyst
  • Marketing Consultant
  • Marketing Manager
  • Media Policy Developer or Adviser
  • Media Writer
  • Multiplatform and Interactive Media Producer
  • Product Line Specialist
  • Publicity and Promotions Professional
  • Screenwriter
  • Social Media and Digital Marketing Specialist

Fees and FEE-HELP

Indicative annual fee in 2027: $36,500 (Full-fee paying place)

Indicative annual fees are based on your first year of study.

A student’s annual fee may vary by:

  • The number of units studied.
  • Choice of units.
  • Credit from previous study or work experience.
  • Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee-paying domestic students with the cost of a university course.