Master of Marketing

What you will study

To earn the Master of Marketing, you must successfully complete units totalling 160 credit points, as detailed below. Unless otherwise noted, each course is worth 10 credit points.

Foundation units

Complete all of the following:

• Economics for Professionals
• Work, Organisation and Management
• Marketing Intelligence
• Introduction to Marketing Management

Core units

Complete all of the following:

• Applied Marketing Research
• Advanced Consumer Behaviour
• Marketing Theory and Practice
• Strategic Marketing Management

Specialisation

Select one 40-credit-point specialisation from the following options:

• Advertising and Branding
• Digital Marketing
• Strategic Marketing

Visit Macquarie University’s website for the complete breakdown of each specialisation.

Elective units

Select 40 credit points from the following options:

• A second specialisation from Advertising and Branding, Digital Marketing or Strategic Marketing.

or

• From the following elective units:
  • Digital Innovation
  • Entrepreneurship in Business
  • International Marketing
  • Marketing Communications
  • Digital Marketing Strategy
  • Business-to-Business Marketing Strategy
  • Strategic Branding
  • Social Media Marketing
  • Marketing Technologies
  • AI-driven Creative Marketing
  • Managing Customer Experience
  • Business Internship

The Business Internship is an elective option and is not a compulsory placement.

Entry requirements

Academic requirements

Depending on your prior qualifications, work experience or other recognised prior learning, you can complete your degree in less time. Applicants can qualify for entry to this degree by fulfilling the admission points below:

2 years full-time (or equivalent part-time)

To be eligible for this pathway, applicants must:

• Hold an AQF level 7 bachelor’s degree or a recognised equivalent qualification.

1.5 years full-time (or equivalent part-time): foundation and core study

To be eligible for this pathway, applicants must meet at least one of the following requirements:

• Hold an AQF level 7 bachelor’s degree or a recognised equivalent qualification with a Weighted Average Mark of at least 65.
• Hold an AQF level 7 bachelor’s degree or a recognised equivalent qualification with a Weighted Average Mark of at least 60 and a Graduate Management Admission Test score of at least 600.

1.5 years full-time (or equivalent part-time): core and flexible study

To be eligible for this pathway, applicants must meet at least one of the following requirements:

• Hold an AQF level 7 bachelor’s degree in a related field or a recognised equivalent qualification.
• Hold an AQF level 7 bachelor’s degree or a recognised equivalent qualification and have at least two years of relevant approved professional experience, professional certification or other recognised prior learning.

1 year full-time (or equivalent part-time) 

To be eligible for this pathway, applicants must meet at least one of the following requirements:

• Hold an AQF level 8 bachelor’s degree with honours or a graduate diploma in a related field, or a recognised equivalent qualification.
• Hold an AQF level 7 bachelor’s degree in a related field or a recognised equivalent qualification and have at least two years of relevant approved professional experience, professional certification or other recognised prior learning.
• Hold an AQF level 7 bachelor’s degree in a related field or a recognised equivalent qualification with a Weighted Average Mark of at least 65; or a Weighted Average Mark of at least 60 together with a Graduate Management Admission Test score of at least 600.
• Hold an AQF level 7 bachelor’s degree or a recognised equivalent qualification and meet both of the following requirements:
  • Have a Weighted Average Mark of at least 65; or a Weighted Average Mark of at least 60 together with a Graduate Management Admission Test score of at least 600.
  • Have at least two years of relevant approved professional experience, professional certification or other recognised prior learning.

Related fields include accounting, actuarial studies, advertising, banking, business, commerce, communications, economics, finance, hospitality management, insurance, international business, management, marketing, media studies, public relations, sales, supply chain and valuation.

Relevant professional experience may include roles involving technical or specialist expertise, or managerial and decision-making responsibilities that require knowledge of marketing or business principles.

Supporting documents

Applicants seeking admission based on relevant professional experience must provide:

• A current résumé.
• A workplace reference letter supporting their relevant experience.

English language requirements

Applicants must provide evidence of at least one of the following:

• A bachelor’s degree completed in a recognised English-speaking country.
• An IELTS overall score of 6.5, with no individual band score below 6.0, or an accepted equivalent.
• Other accepted evidence of English language proficiency.

Contact the university for further information.

Recognition of Prior Learning

You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help reduce the number of units you need to study to finish your course. Contact the university for more information.

Outcomes

Career outcomes

Graduates may pursue careers in roles such as:

• Advertising Manager
• Art or Creative Director
• Brand Manager
• Campaign Manager
• Consumer Insights Specialist
• Content Specialist
• Customer Relations Specialist
• Integrated Marketing Communication Specialist
• Market Analyst
• Market or Social Researcher
• Marketing Consultant
• Marketing Manager
• Marketing Strategist
• Marketing Supply Chain Specialist
• Product Line Specialist
• Public Relations Manager
• Sales Manager
• Search Engine Optimisation Manager
• Social Media and Digital Marketing Specialist

Fees and FEE-HELP

Indicative annual fee in 2027: $37,500 (Full-fee paying place)

Indicative annual fees are based on your first year of study.

A student’s annual fee may vary by:

• The number of units studied.
• Choice of units.
• Credit from previous study or work experience.
• Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee-paying domestic students with the cost of a university course.