Macquarie University
Master of Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
This degree will provide you with the knowledge, skills and professional attributes you’ll need to advance your career in the rapidly changing world of marketing.
Course overview
In today’s ultra-competitive market where customers have a huge variety of products and services to choose from – and access to extensive information to make decisions – companies are challenged to differentiate their offerings. In this evolving battleground, marketers have to be fully equipped with the necessary knowledge and tools to master the market.
Designed in consultation with industry, the Master of Marketing takes a practical, applied approach to teaching and learning, and will enable you to work in a team, identify opportunities and creatively solve business problems.
Key facts
What you will study
To graduate with a Master of Marketing, a student must acquire 160 credit points (CP). Each unit is valued at 10 CP.
Essential units (40 CP)
Complete each unit below:
- Economics for Professionals
- Work, Organisation and Management
- Marketing Intelligence
- Introduction to Marketing Management
Entry requirements
Academic requirements
Depending on your prior qualifications, work experience or other recognised prior learning, you may be able to complete your degree in less time. Applicants can qualify for entry to this degree by fulfilling the admission points below:
2-year program - Foundation zone, Core zone, Flexible zone (160 CP)
- An AQF level 7 bachelor's qualification or recognised equivalent.
1.5-year program - Core zone, Foundation zone (120 CP)
- An AQF level 7 bachelor's qualification or recognised equivalent with a WAM of 65 or higher, or a minimum WAM of 60 together with a GMAT score of 600 or higher.
1.5-year program - Core zone, Flexible zone (120 CP)
You must have one of the following:
- An AQF level 7 bachelor's qualification in a related field or recognised equivalent.
- An AQF level 7 bachelor's qualification or recognised equivalent, and minimum two years of relevant approved work experience, professional certification or other recognised prior learning.
1-year program - Core zone (80 CP)
You must have one of the following:
- An AQF level 8 bachelor honours or graduate diploma qualification in a related field or recognised equivalent.
- An AQF level 7 bachelor's qualification in a related field or recognised equivalent and two years of relevant approved work experience, professional certification or other recognised prior learning.
- An AQF level 7 bachelor's qualification in a related field or recognised equivalent with a WAM of 65 or higher, or a minimum WAM of 60 together with a GMAT score of 600 or higher.
- An AQF level 7 bachelor's qualification or recognised equivalent with a WAM of 65 or higher, or a minimum WAM of 60 together with a GMAT score of 600 or higher, and two years of relevant approved work experience, professional certification or other recognised prior learning.
English language requirements
When applying to study at Macquarie University, you’re required to provide evidence of proficiency in English.
The required standard of English for this degree is outlined here: IELTS - Writing 6.0, Speaking 6.0, Reading 6.0, Listening 6.0 and an overall score of 6.5.
You may satisfy the English language requirements by having one of the following:
- An approved English language test at the required level.
- A qualification from an approved country with English as the language of instruction.
Please contact the university for full details.
Recognition of Prior Learning
With recognition of prior learning (RPL), you could get credit for your prior study and experience, reducing the duration of your studies. Credit is awarded for formal and informal or non-formal learning. You’ll need to apply for RPL once you receive your offer to study at Macquarie.
Contact the university for more information.
Outcomes
Career outcomes
Graduates may pursue careers in roles such as:
- Brand manager
- Consumer insights specialist
- Customer relations specialist
- Digital marketing specialist
- Market analyst
- Market or social researcher
- Marketing consultant
- Marketing manager
- Marketing supply chain specialist
- Product line specialist
- Sales manager
- Social media and digital marketing specialist
Fees and FEE-HELP
Estimated annual fee in 2025: $35,000 (domestic full-fee paying place)
The estimated fee displayed is based on a standard full-time study load. Fees may increase each year. For courses longer than one year in duration, you'll pay the fee that is current for the year that you enrol.
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.