Master of Marketing

What you will study

To qualify for the award of Master of Marketing, students must complete a total of 240 credit points (CP) across two years. Each subject is valued at 15 CP, unless otherwise indicated.

Year One

• 105 CP from chosen core subjects
• 15 CP from chosen core choice subject

Year Two

• 90 CP from chosen core subjects
• 30 CP from chosen core choice subjects

Core subjects

Complete the following:

• Academic Integrity Module (0 CP)
• Brand Management
• Consumer Decision Making
• Integrated Marketing Communications
• Marketing Research
• Principles and Practices of Marketing
• Sales Management
• Social Media and Visualisation
• Business-to-business Marketing Strategy
• Customer Experience Management
• Heuristics and Biases in Marketing Decisions
• Marketing Analytics
• Marketing Strategy and Planning
• Service Delivery Management

Core choice subjects

Choose three of the following:

• Content Marketing Strategy
• Digital Marketing Strategy
• International Marketing Management
• Business Work Placement
• Entrepreneurial Business Planning

Entry requirements

Academic requirements

An applicant must have a successful completion of an Australian bachelor's degree (or equivalent).

Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the university will give consideration to a range of factors, including academic record, English proficiency and/or employment experience.

Selection criteria

Applicants with an Australian bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year One. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years of relevant and cognate business experience may be eligible for credit for the four foundation subjects.

Note: Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.

English language requirements

International students should have a score of 6.5 IELTS (Academic) with no individual band less than 6.0. Contact the university to find further information about English language requirements.

Recognition of Prior Learning

Credit for previous study is the recognition of prior study or learning that can be counted towards a qualification. This can reduce the number of subjects required to complete your course. The amount of credit received depends on the level and relevance of your previous study and the number of subjects completed. Contact the university for more details.

Outcomes

Careers outcomes

Graduates may pursue careers in roles such as:

• Marketing manager
• Brand manager
• Sales manager
• Service designer
• Content marketing manager
• Integrated marketing communications manager
• Strategic marketing consultant
• Market researcher and analyst
• Consumer insights specialist
• Digital marketing specialist
• Social media marketing specialist

Learning outcomes

• Utilise marketing theories to critique marketing practices, identify marketing problems, and recommend actionable solutions.
• Generate insights from marketing analytics to offer evidence in problem recognition and solution recommendation.
• Incorporate social, ethical and cultural considerations when exercising professional judgments.
• Communicate ideas around problem identification and solution recommendation effectively and in a professional manner to diverse audiences, individually and collaboratively.

Fees and FEE-HELP

Estimated fees per year (2025): $32,800 (domestic full-fee paying place)

All costs are calculated using current rates and are based on a full-time study load of 120 CP for one year.

A student’s annual fee may vary in accordance with:

• The number of units studied per term.
• The choice of major or specialisation.
• Choice of units.
• Credit from previous study or work experience.
• Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.