Griffith University
Graduate Certificate in Marketing
- Delivery: Online
- Study Level: Postgraduate
- Duration: 6 months
- Course Type: Graduate Certificate
Study courses at other campuses, online or a combination of both if or where the program structure allows.
Course overview
Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. In the Graduate Certificate in Marketing, you will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.
Key facts
What you will study
You must complete the following courses and gain 40 credit points (CP). Each course is valued at 10 CP.
- Marketing Foundations
- Market Research
- Integrated Marketing Communication
- Services Marketing
Entry requirements
Academic requirements
To be eligible for admission to the Graduate Certificate in Marketing, you must have:
- A recognised Bachelor degree (or higher) in any discipline with a minimum grade point average of 4.0 using a 7.0 scale.
- A minimum of five years full-time (or equivalent) relevant ^professional work experience.
- Combination of formal study, informal and non-formal learning deemed to be equivalent to either of the above.
Professional Experience: Marketing, Advertising, Sales, Customer Relationship Management, Digital Marketing, Social Media Marketing, Market Research, Brand Management, Communications, Content Marketing, PR. Roles requiring technical, specialist expertise or managerial/decision making functions with a broad knowledge of and/or skills in marketing and/or business; key concepts or principles in marketing and/or business are also considered professional experience.
English language requirements
English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:
- A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0.
- Aminimum score of 575 on TOEFL.
- An internet-based (iBT) TOEFL score of 79 (no sub-score less than 19).
- No score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only).
- A minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English).
- An overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.
English test results must be no more than two years old.
If you do not meet the university's specified English language requirements, you may wish to contact the Griffith English Language Institute to increase your eligibility for entering a Griffith University program. This institute offers a number of English language and other courses at both its Brisbane and Gold Coast branches.
Recognition of Prior Learning
Griffith University grants credit and recognition of prior learning which may relate to prior formal learning or prior informal and non-formal learning. The university's Credit Precedent Database allows you to find out what credit decisions have been made in the past. These precedents will give you an idea of what you can expect. Contact the university for more information.
Outcomes
Career outcomes
Marketing offers variety like few other professions, and you may find career opportunities in fast moving consumer goods, tourism, the entertainment industry, public relations and advertising. With a postgraduate qualification, you will be well prepared for senior management positions in marketing as well as specialist or consulting roles.
Fees and FEE-HELP
Indicative fee in 2025: $16,250 (domestic full-fee paying place)
The indicative annual tuition fee is calculated based on a standard full-time study load which is usually 80 CP.
The indicative annual tuition fee is based on current conditions and available data and should only be used as a guide. These fees are reviewed annually and are subject to change. Contact the university directly to confirm.
A student’s annual fee may vary in accordance with:
- The number of courses studied per term.
- The choice of major or specialisation.
- Choice of courses.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.