Edith Cowan University
Master of Marketing and Innovation Management
- Delivery: Online
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
This program aims to develop marketing managers who are able to tackle complex business cases in national and international contexts.
Course overview
Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.
This master's course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.
Key facts
What you will study
To complete the Master of Marketing and Innovation Management, you are required to complete nine core units and an approved specialisation (or three elective units as approved by the Course Coordinator).
- Managing People and Organisations
- Marketing Leadership
- Fundamentals of Value Creation in Business
- Applied Digital Marketing
- Design Thinking
- New Product Development
- Current Issues in Marketing
- Entrepreneurship, Innovation and Creativity
- Marketing Research
Entry requirements
Academic requirements
To gain entry to the Master of Marketing and Innovation Management, you will need one of the following:
- Bachelor's degree.
- Equivalent prior learning including at least five years of relevant professional experience.
English language requirements
English competency requirements may be satisfied through completion of one of the following:
- IELTS academic overall band minimum score of 6.5 (no individual band less than 6.0).
- Bachelor's degree from a country specified on the university's English Proficiency Bands page.
- Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent).
- Where accepted, equivalent prior learning including at least five years of relevant professional experience.
- Other tests, courses or programs defined on the university's English Proficiency Bands page.
Recognition of Prior Learning
Successful applicants with a graduate certificate qualification or higher in digital marketing or marketing and innovation management may seek reduced course duration by applying for recognition of prior learning.
Outcomes
Career outcomes
Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.
Possible future job titles:
- Marketing director
- Marketing manager
- Sales manager
- Brand manager
- Product and advertising manager
- Market researcher
Learning outcomes
- Apply critical thinking and technical skills to solve authentic business problems.
- Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
- Demonstrate mastery of a global body of marketing and innovation knowledge and practice, including knowledge of research principles and methods.
- Independently initiate, plan and execute a substantial project to meet agreed deliverables.
- Justify decisions and judgements that address complex business issues considering the ethical and social consequences.
Fees and FEE-HELP
Estimated first-year indicative fee (2025): $29,150 (domestic full-fee paying place)
The estimated first-year indicative fee is provided as a guide only, based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for the individual units you enrol in, not an overall course fee.
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.