Deakin University
Master of Business (Marketing)
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
Acquire contemporary marketing skills and improve your communication and critical thinking abilities sought by employers.
Course overview
Develop the specialised skills to create a thriving and dynamic marketing career? Build your expertise and learn how to grow brands at one of Victoria's top 3 business schools* with Deakin’s Master of Business (Marketing).
You will gain in-demand, contemporary marketing knowledge and sharpen your communication and critical thinking skills, which employers are looking for. Experience hands-on practical learning across martech, digital and social media marketing, marketing analytics and sustainability for business, allowing you to develop contemporary marketing knowledge that will set you apart in the industry.
Learn how to develop, implement and evaluate effective marketing strategies and put your skills into practice with industry-relevant learning opportunities. Throughout your degree, you will gain practical experience through case studies and client-based projects and graduate with the confidence and skills to thrive.
You will have the opportunity to specialise in another area of business or take a variety of subjects to enhance your business skills further. Tailor the course to meet your interests, creative ambitions and career goals.
Learn from expert academics and teachers at the top of their fields and guest lecturers from a wide range of industries who will use their career expertise to demonstrate how to apply theory in an organisational context.
You will have opportunities to network with like-minded professionals and build valuable connections in the industry. The Master of Business (Marketing) is accredited by the Australian Marketing Institute (AMI).
Key facts
July, 2026
What you will study
The Master of Business (Marketing) is typically eight, 12 or 16 credit points. The exact number of credit points you study depends on how much credit you receive as Recognition of Prior Learning - your professional experience and previous qualifications - which can save you time and money.
To complete the Master of Business (Marketing), students must attain a total of 16 credit points, consisting of 11 credit points of core units, one credit point elective and four credit points of open elective units (which may include an optional specialisation).
You must also complete the compulsory Academic Integrity Module in your first trimester of study (zero credit point unit).
- Financial Interpretation
- Foundation Skills in Data Analysis
- Environmental Sustainability for Business
- Design Thinking for Innovation
- Marketing Management
- Consumer Behaviour
- Fundamentals of MarTech
- Digital and Social Media Marketing
- Marketing Analytics
- Research Design and Analysis
- Applied Strategic Marketing (Capstone)
Entry requirements
Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements regulatory requirements and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements to be considered for selection, but this does not guarantee admission.
One year full-time (or part-time equivalent) - eight credit points
To be considered for admission to this degree (with eight credit points of admission credit applied^*), you will need to meet at least one of the following criteria:
- Bachelor's honours (AQF8) degree in a related discipline.
- Bachelor's degree in a related discipline*, plus two years relevant work experience.^
- Graduate certificate or graduate diploma in a related discipline.*
- Evidence of academic capability judged to be equivalent.
1.5 years full-time (or part-time equivalent) - 12 credit points
To be considered for admission to this degree (with four credit points of admission credit applied^*), you will need to meet at least one of the following criteria:
- Bachelor's degree or higher in a related discipline.*
- Bachelor's degree in any discipline, plus two years of relevant work experience.^
- Evidence of academic capability judged to be equivalent.
Two years full-time (or part-time equivalent) - 16 credit points
To be considered for admission to this degree (without admission credit applied*), you will need to meet at least one of the following criteria:
- Bachelor's degree or other qualification in any discipline at a higher AQF level.
- Evidence of academic capability judged to be equivalent.
Related discipline degree: A 'related discipline' award for this course is a bachelor's degree in marketing or a bachelor's degree in commerce or business with a major or minor in marketing.
Relevant work experience: ^ Relevant work experience is business experience either in a marketing role or in a position with business responsibilities in a marketing-related field, such as communications, advertising, market research and/or sales.
Recognition of Prior Learning
The University aims to provide students with as much credit as possible for approved prior study or informal learning.
You can refer to the recognition of prior learning (RPL) system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.
Outcomes
Learning outcomes
- Evaluate and apply advanced concepts and theories relating to marketing and business management.
- Apply practical communication skills in marketing and business contexts.
- Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.
- Apply critical analysis skills to the (business) marketing environment.
- Develop and apply problem-solving skills and creativity to conceptualise, construct and recommend solutions for complex business issues facing local and international organisations.
- Apply self-management skills to work and learn independently and take responsibility for personal and professional development.
- Collaborate with people from different backgrounds and contribute to managing business and marketing teams.
- Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.
Career outcomes
As a graduate of Deakin’s Master of Business (Marketing), you will be equipped with the practical skills, industry knowledge and professional network required to work as an experienced marketer in various industries and organisations. You will be qualified and have the entrepreneurial ability to work across traditional marketing (brands, markets, product and research), non-traditional marketing (digital marketing, analytics, creative, CRM and e-commerce) or agency work (communications and content).
You will develop the highly sought-after skills to make an impact across a wide range of careers, including roles as a:
- Marketing Officer
- Marketing Manager
- Marketing specialist
- Digital Marketing Manager
- Social Media Manager
- Director of Marketing
- Brand Manager
- Content Developer and Manager
- Market Research Manager
Professional recognition
Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence. They are committed to ongoing improvement and innovation in their courses, ensuring graduates are employable worldwide.
Fees and FEE-HELP
Estimated first-year tuition fee in 2026: $34,200 (domestic full-fee paying place).
All costs are calculated using current rates and are based on a full-time study load of eight credit points (normally eight units) per year.
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.