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Deakin University

Master of Business (Arts and Cultural Management)

  • Delivery: Online
  • Study Level: Postgraduate
  • Duration: 18 months
  • Course Type: Master's

Prepare for leadership roles in the arts and creative industries while connecting with like-minded professionals who share your passion.

Course overview

Prepare for a leadership role within the arts and creative industries and learn directly from industry-active academics who have forged successful careers in this dynamic and ever-evolving sector. Deakin’s Master of Business (Arts and Cultural Management) equips you with the business expertise and practical skills needed to thrive across various roles and organisations.

As the only course in Australia delivered by a business school, it offers a unique blend of business acumen and creative industry insight. You will build your leadership potential and connect with like-minded professionals, while developing a strong understanding of the challenges and opportunities that shape the arts and cultural sector today. Whether you’re a creative practitioner looking to step into management or move into a more senior position, this course will help you transition confidently into a leadership role within a not-for-profit or commercial organisation.

The course is designed to respond to emerging trends in the sector, equipping you with practical skills for your future role. For example, you might explore developing an audience-centric strategy to broaden engagement or creating a business plan for a creative industries start-up. These practical tasks allow you to apply core business principles within arts and cultural management contexts, including management, marketing, finance, human resources and project management.

In addition to core units of study, you can tailor your degree to your career goals by choosing up to four elective units from any Faculty of Business specialisation. Some of your options include:

  • Business Strategy and Analysis
  • Consumer Behaviour
  • Creating Your Arts Business
  • Managing Innovation
  • Marketing Management.

Students interested in events and festivals are encouraged to consider the event management specialisation. The skills you will gain are highly transferable to roles in the visual and performing arts, local government and cultural organisations. The curriculum's connectedness to the sector results from course content shaped by an advisory board and delivered by industry experts. Working alongside employers and board members within the industry, our academics develop assessments, projects and content that reflect the field's challenges. Not only are our academics well-connected, they’re also highly credentialed and experienced. From arts managers influencing arts and cultural policies for government, to Presidents of the Green Room Awards, you will be learning from the very best.

As competition for attention grows, so does the demand for arts-literate, industry-savvy professionals who can lead with purpose and build meaningful engagement. With Deakin’s long-standing reputation in arts management education and a qualification grounded in business, you will graduate ready to lead and make an impact.

Key facts

Delivery
Online
Course Type
Master's
Duration
More Information
Can be studied part time
18 months (Full time)
Price Per Unit
From $3,950
More Information
The estimated per-unit fee is calculated using the annual average first-year fee. It is based on a study load of eight credit points.
Intake
March, 2026
July, 2026
Units
12
Fees
More Information
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.
FEE-HELP

What you will study

The Master of Business (Arts and Cultural Management) is typically eight or 12 credit points. The exact number of credit points you study depends on how much credit you receive as Recognition of Prior Learning (RPL) - your professional experience and previous qualifications - which can save you time and money.

For students undertaking 12 credit points, you will study eight credit points of core units and four credit points of open elective units (which may include an optional specialisation).

You must also complete the compulsory Academic Integrity Module in your first trimester of study (zero credit point unit).

Core units
  • Arts Marketing
  • Arts Management
  • Financial Interpretation
  • Human Resource Management
  • Arts Fundraising and Sponsorship
  • Managing Arts in Community Settings
  • Creative Industries
  • Managing Events (Capstone)
Open elective units
Stackable short courses
Specialisations

Entry requirements

Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements and individual circumstances. You must meet the minimum academic and English language proficiency requirements to be considered for selection, but this does not guarantee admission.

Academic requirements

To be considered for admission to this degree, you will need to meet at least one of the following criteria:

  • Completion of a bachelor's degree or higher in any discipline and at least three years of relevant work experience (or part-time equivalent).
  • Completion of a graduate certificate or higher in a related discipline and at least three years of relevant work experience (or part-time equivalent).

*Definition of minimum work experience: must include at least two years (full-time equivalent) in a managerial or professional role (either paid or volunteer) in arts and/or cultural management with direct involvement in operational matters that could include budgetary, staffing, strategy, planning and implementation decisions.

English language requirements

  • Bachelor's degree from a recognised English-speaking country.
  • IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent.
  • Other evidence of English language proficiency (contact the university for more information).

Non-academic requirements

All applicants must provide the following with their application:

  • A current CV that demonstrates professional/managerial experience.
  • Current contact details of two referees who can be contacted concerning your work experience.

Recognition of Prior Learning

The university aims to provide students with as much credit as possible for approved prior study or informal learning that exceeds the course's standard entrance requirements and is within the constraints of the course regulations. Students must complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is greater. For certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to Deakin's Recognition of Prior Learning system, which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

Note: Recognition of Prior Learning into the Master of Business (Arts and Cultural Management) may be granted to students who have completed appropriate postgraduate studies in a related discipline. However, it cannot be given based on relevant work experience alone, as this is an entry requirement. It may be considered case-by-case in addition to formal postgraduate-level equivalent learning.

Outcomes

Learning outcomes

Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate after their course. These outcomes mean that regardless of the Deakin course you undertake, your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

  • Assess a broad range of specialised management approaches and their application to arts organisations, while contributing to new discipline knowledge and extending current arts management practice. 
  • Determine appropriate communication strategies and techniques in the practice of arts management. 
  • Apply the use of digital technologies in the practice of arts management. 
  • Appraise and synthesise information to understand and apply theories of arts management and extend current practice. 
  • Determine solutions to diverse current and emerging arts management challenges and issues. 
  • Personalise reflections on arts management practice and plan professional careers. 
  • Participate and collaborate with arts management practitioners. 
  • Incorporate arts management theory and practice from a range of cultural and international contexts and address the requirements of ethical practice.

Career outcomes

Your qualification, in combination with your extensive industry experience, can prepare you for leadership and senior management roles across a range of settings, including:

  • Performing and Visual Arts
  • Festivals
  • Community Arts and Cultural Development
  • Publishing Houses
  • Arts and Cultural Venues
  • Touring Companies
  • Screen Industries
  • Museums and Galleries.

Many leaders within the industry are graduates of this course and have gone on to work in high-profile organisations such as:

  • Australian Ballet
  • Museum of Contemporary Art (MCA)
  • Regional Arts Australia
  • Theatre Network Australia
  • Creative Partnerships Australia
  • Arts Centre Melbourne
  • Opera Australia
  • Melbourne Fringe Festival
  • Museum Victoria
  • National Gallery of Australia
  • Federal, state and local government arts departments

This degree will also put you in a strong position to explore some of the industry's high-demand areas, including audience development, relationship management, festival programming, policy development, production and tour management, fundraising and development, digital content, and social media marketing.

Fees and FEE-HELP

Estimated first-year tuition fee in 2026: $31,600 (domestic full-fee paying place).

All costs are calculated using current rates and are based on a full-time study load of eight credit points (normally eight units) per year.

A student’s annual fee may vary in accordance with:

  • The number of units studied per term.
  • The choice of major or specialisation.
  • Choice of units.
  • Credit from previous study or work experience.
  • Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.