Deakin University
Graduate Certificate of Marketing Technology
- Delivery: Online
- Study Level: Postgraduate
- Duration: 12 months
- Course Type: Graduate Certificate
Enhance your marketing expertise by studying online MarTech knowledge and skills to boost your career prospects and earning potential.
Course overview
The world of marketing is witnessing a dramatic transformation. How organisations work and implement marketing is changing at breakneck speed. It is crucial that future practitioners are skilled in a vast set of marketing technology solutions. Boost your career prospects and earning potential in under 12 months with Deakin’s Graduate Certificate of Marketing Technology.
This course equips marketing professionals with the essential MarTech knowledge and capabilities to drive business success. It is suited to anyone who wishes to enhance their existing marketing expertise with the latest thinking about technology-enhanced marketing practice. You will learn from award-winning practitioners and academics who bring valuable industry insights.
Developed in response to industry demand, the Graduate Certificate of Marketing Technology is a step from digital marketing. Importantly, your learning is delivered by Deakin Business School, ensuring a commercial sustainability lens on marketing benefits and outcomes. Your instructors blend the world’s best minds in marketing science and practice. They possess strong applied technology and analytical skills and are published in the most elite business journals in the world.
The graduate certificate prepares you to be able to:
- Design or recommend a strategic MarTech eco-system suitable for your organisation.
- Activate data insights and assure marketing performance.
- Design and manage customer interactions holistically over the entire customer journey.
- Embrace artificial intelligence, automation and technology platforms.
CSP Subsidised Fees Available
This program has a limited quota of Commonwealth Supported Places (CSP). The indicative CSP price is calculated based on first year fees for EFT. The actual fee may vary if there are choices in electives or majors.
Key facts
July, 2026
What you will study
To complete the Graduate Certificate of Marketing Technology, students must attain a total of four credit points, consisting of four credit points of core units, plus completion of the compulsory zero credit point Academic Integrity Module.
Core units
- Artificial Intelligence Strategies and Enterprise Applications
- Digital and Social Media Marketing
- Marketing Analytics
- Fundamentals of MarTech
Entry requirements
Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements and individual circumstances. You must meet the minimum academic and English language proficiency requirements to be considered for selection, but this does not guarantee admission.
Academic requirements
To be considered for admission to this degree, you will need to meet all the following criteria:
- Completion of a bachelor's degree or higher in any discipline and at least three years of relevant work experience (or part-time equivalent).*
- At least five years of relevant work experience (or part-time equivalent).
Definition of minimum work experience:
- Three years of relevant work experience and must include at least two years(full-time equivalent) in a managerial or professional role with responsibilities for decision-making in various areas, including budgetary oversight, staffing and management, involvement in strategy and planning development and operational implementation.
Definition of minimum work experience:
- Five years of relevant work experience and must include at least three years(full-time equivalent) in a managerial or professional role with responsibilities for decision-making in various areas, including budgetary oversight, staffing and management, involvement in strategy and planning development and operational implementation.
The following considerations may also be applied:
- Full-time, minimum 12 months clinical internships taken post-graduation by MBBS/BMBS/MBChB/BDS graduates may be considered equivalent to one year of the required three years of professional work experience.
- All recognised postgraduate medical and/or dental fellowships may be considered relevant professional work experience (recognised by their country's licensing or regulatory bodies).
Non-academic requirements
You must provide the following with your application:
- A current CV that demonstrates professional/managerial experience.
- Current contact details of two referees who can be contacted concerning your work experience.
- A one-page brief outlining why you believe your peers would value your work experience in the course.
English language requirements
To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:
Recognition of Prior Learning
The university aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to Deakin's Recognition of Prior Learning system, which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.
Outcomes
Career outcomes
Whether you’re currently working in the industry or looking to move into a tech-oriented marketing role, you will be well prepared to excel in a variety of positions, including:
- Media Coordinator
- Social Media Coordinator
- Search Engine Marketing Manager
- Media Manager
- Marketing Analyst
- Email Marketing Specialist
- Digital Media Manager
Learning outcomes
- Apply specialised marketing technology knowledge to manage marketing activities effectively and efficiently.
- Communicate in marketing and business contexts using appropriate tools and techniques.
- Obtain, manage, interpret and disseminate appropriate marketing information using marketing technology to optimise marketing activity outcomes.
- Critically analyse, evaluate and synthesise marketing data, information& and theories for marketing decision-making.
- Use marketing technology to generate marketing solutions to complex, real-world problems.
- Engage professionally with the social, cultural and ethical issues that affect marketing globally.
Fees and FEE-HELP
Estimated tuition fee in 2026: $7,252 (Commonwealth Supported Place).
All costs are calculated using current rates and are based on a full-time study load of four credit points (usually four units) per year.
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
Commonwealth Supported Places (CSP)
The Australian Government allocates a specific number of CSPs to universities each year, which are then distributed to students based on merit.
If you're a Commonwealth Supported Student (CSS), you only need to pay some of your tuition fees. The student contribution amount is the balance once the government subsidy is applied. This means your costs are much lower.
Limited CSP spaces are offered to students enrolled in selected postgraduate courses.
Your student contribution amount is:
- Calculated per unit you're enrolled in.
- Dependent on the study areas they relate to.
- Reviewed and adjusted each year.
HECS-HELP loans are available to CSP students to pay the student contribution amount.