Deakin University

Graduate Certificate of Marketing Technology

  • Delivery: Face to Face
  • Study Level: Postgraduate
  • Duration: 12 months
  • Course Type: Graduate Certificate

Discover how artificial intelligence, analytics and digital platforms can help marketers understand customers, connect activities and improve marketing performance.

Course overview

The world of marketing is undergoing significant transformation. Customer data, artificial intelligence, automation and digital platforms are changing how organisations understand audiences, manage customer interactions and evaluate marketing performance. Deakin University’s Graduate Certificate of Marketing Technology helps marketers build the capabilities to navigate this increasingly connected landscape.

Designed for marketing professionals and those preparing to move into technology-focused marketing roles, the course develops knowledge across MarTech fundamentals, digital and social media marketing, marketing analytics and enterprise applications of artificial intelligence.

You will learn to connect customer insights, marketing processes and digital tools to support cohesive, technology-enabled marketing strategies. The course examines how MarTech can improve customer journeys, optimise marketing activity and demonstrate return on investment. Through campus-based learning with experienced practitioners and academics, you will engage with current industry perspectives and consider the social, cultural and ethical issues affecting marketing globally.

Completed through one year of part-time study at Deakin University’s Melbourne Burwood Campus, the qualification can support opportunities across marketing analytics, digital media, search, email marketing and social media.

CSP Subsidised Fees Available

This program has a limited quota of Commonwealth Supported Places (CSP). The indicative CSP price is calculated based on first year fees for EFT. The actual fee may vary if there are choices in electives or majors.

Key facts

Delivery
Face to Face
Course Type
Graduate Certificate
Duration
More Information
Not available full-time
12 months (Part time)
Price Per Unit
From $4,375
More Information
The estimated fee is determined by individual units of study and the year the course was commenced.

From $1,744 (CSP)
More Information
You may be eligible for CSP where the government pays part of your fees. Fees are determined by individual units of study and the year the course was commenced.
Campus
Burwood
Intake
February, 2027
June, 2027
Units
More Information
You may be required to complete 0 credit point units throughout your course. The university will confirm this as part of your enrolment.

The unit total reflects the number of units required for course completion, not the total credit point weight. Some units may be double- or triple-weighted, so the number of units you complete may be lower.
4
Fees
More Information
FEE-HELP loans and HECS loans are available to assist eligible full-fee paying domestic students with the cost of a university program.
FEE-HELP, HECS, CSP

What you will study

To earn the Graduate Certificate of Marketing Technology, you must successfully complete units totalling 4 credit points, as detailed below. Unless otherwise noted, each course is worth 1 credit point.

Core units

  • Artificial Intelligence Strategies and Enterprise Applications
  • Digital and Social Media Marketing
  • Marketing Analytics
  • Fundamentals of MarTech

Entry requirements

Academic requirements

To be eligible for this course, applicants must meet at least one of the following requirements:

  • Hold a bachelor's degree or higher.
  • Have at least two years of relevant work experience or the part-time equivalent.

Relevant experience may include marketing roles, senior leadership positions or experience operating a business. Examples published by Deakin include marketing executives, marketing managers, marketing analysts, marketing content creators, marketing supervisors, directors, general managers and entrepreneurs.

Academic history, work and life experience and individual circumstances may also be considered. Meeting the minimum requirements does not guarantee admission.

English language requirements

Applicants must provide evidence of at least one of the following:

  • A bachelor degree from a recognised English-speaking country.
  • An IELTS overall score of 6.5, with no band score below 6.0, or an accepted equivalent.
  • Other accepted evidence of English-language proficiency.

Contact the university for further information.

Recognition of Prior Learning

You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help reduce the number of units you need to study to finish your course. Contact the university for more information.

Outcomes

Learning outcomes

  • Apply specialised marketing technology knowledge to manage marketing activities effectively and efficiently.
  • Communicate in marketing and business contexts using appropriate tools and techniques.
  • Obtain, manage, interpret and disseminate appropriate marketing information using marketing technology to optimise marketing activity outcomes.
  • Critically analyse, evaluate and synthesise marketing data, information& and theories for marketing decision-making.
  • Use marketing technology to generate marketing solutions to complex, real-world problems.
  • Engage professionally with the social, cultural and ethical issues that affect marketing globally.

Career outcomes

Potential career opportunities:

  • Email marketing specialist
  • Digital media manager
  • Marketing analyst
  • Media coordinator
  • Media manager
  • Search engine marketing manager
  • Search engine optimisation analyst
  • Search manager
  • Social media coordinator

Fees and CSP

Indicative annual fee in 2027: $6,976 (Commonwealth Supported Place)

Indicative annual fee in 2027: $17,500 (Full-fee paying place)

Indicative annual fees are based on your first year of study.

A student’s annual fee may vary by:

  • The number of units studied.
  • Choice of units.
  • Credit from previous study or work experience.
  • Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

Commonwealth Supported Places

The Australian Government allocates a certain number of CSPs to the universities each year, which are then distributed to students based on merit.

If you're a Commonwealth Supported Student (CSS), you'll only need to pay a portion of your tuition fees. This is known as the student contribution amount – the balance once the government subsidy is applied. This means your costs are much lower.

Limited CSP spaces are offered to students enrolled in selected postgraduate courses.

Your student contribution amount is:

  • Calculated per the course you're enrolled in.
  • Dependent on the study areas they relate to.
  • Reviewed and adjusted each year.

Student fees shown are subject to change. Contact the university directly to confirm.

HECS-HELP loans are available to CSP students to pay the student contribution amount.

FEE-HELP loans are available to assist eligible full-fee-paying domestic students with the cost of a university course.