Deakin University
Graduate Certificate of Business (Marketing)
- Delivery: Online
- Study Level: Postgraduate
- Duration: 6 months
- Course Type: Graduate Certificate
Enhance your understanding of consumer behavior and marketing management online while gaining practical skills that are highly sought after by employers.
Course overview
Expand your professional toolkit and take a step towards your dream marketing career with Deakin’s Graduate Certificate of Business (Marketing). Whether looking for new skills to boost your current role or contemplating a career change, this course is the perfect introduction to the dynamic marketing field. Master the fundamentals of consumer behaviour and marketing management and develop in-demand practical skills employers seek. Tailor the course to meet your individual career aspirations, with the opportunity to study a range of future-focused areas like MarTech, digital and social media marketing, design thinking, marketing analytics or sustainability for business.
Learn from experienced academics and teachers at the top of their fields and guest lecturers from various industries who will use their career expertise to demonstrate how to apply theory in an organisational context.
You will have opportunities to network with like-minded professionals and build valuable connections in the industry. This course can be a pathway to enter the Master of Business (Marketing) and a step towards your ultimate career.
Key facts
July, 2026
What you will study
To complete the Graduate Certificate of Business (Marketing), students must attain a total of four credit points, comprising two credit points of core units, two credit points of course electives, and completion of the compulsory 0-credit point module.
Core units
- Marketing Management
- Consumer Behaviour
Electives
Plus two credit points from the following units:
- Fundamentals of MarTech
- Digital and Social Media Marketing
- Environmental Sustainability for Business
- Design Thinking for Innovation
Entry requirements
Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements to be considered for selection, but this does not guarantee admission.
Academic requirements
To be considered for admission to this degree, you will need to meet at least one of the following criteria:
- Completion of a bachelor's degree or higher in any discipline.
- At least two years of relevant work experience* (or part-time equivalent).
*Relevant work experience entails business experience either in a marketing role or in a position with business responsibilities in a marketing-related field, such as communications, advertising, market research and/or sales.
English language requirements
To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:
- Bachelor's degree from a recognised English-speaking country.
- IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent.
- Other evidence of English language proficiency (contact the university for more information).
Recognition of Prior Learning
The university aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to Deakin's Recognition of Prior Learning system, which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.
Outcomes
Career outcomes
As a graduate of Deakin’s Graduate Certificate of Business (Marketing), you may find employment in areas such as:
- Marketing Officer
- Digital marketing Officer
- Social Media Officer
- Brand Manager
- Content Developer
Learning outcomes
- Evaluate and apply advanced concepts and theories relating to marketing and business management.
- Apply practical communication skills in marketing and business contexts.
- Apply critical analysis skills to the (business) marketing environment.
- Create solutions to marketing problems in real-world contexts and complex marketing applications.
Fees and FEE-HELP
Estimated first-year tuition fee in 2026: $17,100 (domestic full-fee paying place).
All costs are calculated using current rates and are based on a full-time study load of four credit points (normally four units) per year.
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.