Deakin University
Graduate Certificate of Business Analytics
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 6 months
- Course Type: Graduate Certificate
Gain the analytical and problem-solving capabilities to interpret business data, evaluate alternatives and recommend informed solutions across a range of organisational settings.
Course overview
Deakin University’s Graduate Certificate of Business Analytics provides a focused introduction to using data and analytics to address organisational challenges. It is designed for professionals who want to enter the field, change career direction or strengthen the analytical capabilities they apply in their existing role.
The course establishes foundational data analysis knowledge alongside an understanding of machine learning in business. You will examine how organisations use analytics tools and digital technologies to investigate problems, assess alternatives and support business strategies and operations.
A broad selection of electives enables you to explore topics such as data visualisation, predictive analytics, business intelligence, decision modelling, people analytics, marketing analytics or value creation using data and AI. Campus-based study also provides opportunities to participate in lectures, seminars and collaborative learning activities.
The course can be completed at Deakin’s Melbourne Burwood Campus in six months of full-time study or the part-time equivalent. It can support progression into entry-level or supporting analytics roles and provides a pathway to Deakin’s Master of Business Analytics.
Key facts
June, 2027
What you will study
To earn the Graduate Certificate of Business Analytics, you must successfully complete units totalling 4 credit points, as detailed below. Unless otherwise noted, each course is worth 1 credit point.
Core units
- Foundation Skills in Data Analysis
- Machine Learning in Business
Elective units
Select 2 credit points from the following:
- People Analytics
- Descriptive Analytics and Visualisation
- Predictive Analytics
- Decision Modelling for Business Analytics
- Business Intelligence and Database
- Value of Information
- Marketing Analytics
Entry requirements
Academic requirements
To be eligible for this course, applicants must meet at least one of the following requirements:
- Hold a bachelor's degree or higher.
- Have at least two years of relevant work experience or the part-time equivalent.
Relevant experience would typically be gained after graduation and involve analytics or data-driven decision-making. This may include experience in data analytics, business intelligence, consulting, information systems, data science, specialised analytics or data-focused management and strategy roles.
Academic history, work and life experience and individual circumstances may also be considered. Meeting the minimum requirements does not guarantee admission.
English language requirements
Applicants must provide evidence of at least one of the following:
- A bachelor degree from a recognised English-speaking country.
- An IELTS overall score of 6.5, with no band score below 6.0, or an accepted equivalent.
- Other accepted evidence of English-language proficiency.
Contact the university for further information.
Recognition of Prior Learning
You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help reduce the number of units you need to study to finish your course. Contact the university for more information.
Outcomes
Learning outcomes
- Apply broad and integrated knowledge of business analytics concepts and existing software to research, identify and justify solutions for organisations and social contexts.
- Interpret specialised knowledge and effectively communicate complex business analytics findings to both specialists and non-specialists
- Apply digital technologies to support research, analysis and information dissemination on the impact of business analytics technologies on business strategies and operations.
- Analyse and evaluate competing academic, professional and/or stakeholder issues in complex organisations and social contexts where existing business analytics software is being considered.
- Identify and define organisational problems, formulate and evaluate alternatives and recommend suitable business analytics solutions based on organisational and societal needs.
Career outcomes
The Graduate Certificate of Business Analytics equips you with core analytical and problem-solving skills that can be applied across diverse industries including government, healthcare, technology and financial services.
Graduates will be prepared for entry-level or supporting roles such as:
- Data and insights analyst
- Business intelligence analyst
- Business systems analyst
- Market research analyst
- Reporting analyst
- Big data analyst
- Marketing and performance analyst
Fees and FEE-HELP
Indicative annual fee in 2027: $17,500 (Full-fee paying place)
Indicative annual fees are based on your first year of study.
A student’s annual fee may vary by:
- The number of units studied.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.