Curtin University

Graduate Certificate in Marketing

  • Delivery: Online
  • Study Level: Postgraduate
  • Duration: 6 months
  • Course Type: Graduate Certificate

Enroll in a 100% online course to develop effective solutions for real-world marketing challenges by applying appropriate digital analytics and research skills.

Course overview

Graduate Certificates prepare students to develop advanced knowledge and skills for professional or highly skilled work and further learning corresponding to AQF level 8 qualifications.

The Graduate Certificate in Digital Marketing is suitable for students seeking to develop the fundamental skills of digital marketing or extend their knowledge in various marketing areas. The course is an entry point for students considering higher postgraduate qualifications (such as the Master's of Marketing). In this course, you will learn about the fundamental principles of digital marketing, explore the foundations of each digital channel, digital tactics, strategies and processes. From identifying and articulating critical customer groups, to evaluating the fundamentals of effective SEO and SEM strategies and analysing social media marketing campaigns, you will also have the opportunity to plan and implement an online marketing campaign (Google Adwords) and learn how data analytics (Facebook to Google Analytics) can be used to guide marketing decisions.

Key facts

Delivery
Online
Course Type
Graduate Certificate
Duration
More Information
Can be studied part time
6 months (Full time)
Price Per Unit
From $4,042.50
More Information
The estimated per-unit fee is calculated using the annual average first-year fee. It is based on a full-time study load of 40 cp (4 units) per semester or 80 cp (8 units) per year.
Intake
Units
4
Fees
FEE-HELP

What you will study

To complete the Graduate Certificate in Digital Marketing, you must earn a total of 100 points, which consists of:

  • Advanced Consumer Behaviour
  • Integrated Global Communications
  • International Marketing for Managers
  • Marketing Intelligence and Analytics

Entry requirements

A bachelor's degree (or equivalent) in any discipline or at least 5 years' relevant work experience. By invitation, students who have completed 400 credits towards an undergraduate degree and have achieved a course weighted average of 70% or above will be eligible to apply. Final acceptance will be subject to a formal interview.

Applicants must also meet Curtin's English language proficiency requirements.

English language requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined below:

  • IELTS - Writing 6.0
  • Speaking 6.0
  • Reading 6.0
  • Listening 6.0
  • Overall bans score 6.5

You may demonstrate English proficiency using other tests. Please get in touch with the university for complete details.

Recognition of Prior Learning

Applications for credit towards a course are assessed on an individual basis. Credit reduces the amount of learning required to complete the course and may be granted for formal education qualifications, non-formal learning from non-award programs of study and informal learning through work experiences.

Outcomes

Careers outcomes

Graduates may pursue careers in roles such as:

  • Advertising Professional
  • Copywriter
  • Digital Marketing Consultant
  • Media Buyer
  • Marketing Manager
  • Media Producer
  • Marketing Specialist
  • Public Relations Professional

Industries

  • Advertising
  • Government
  • Leisure and Tourism
  • Manufacturing
  • Retail and Wholesale
  • Service Industries

Learning outcomes

Graduates will learn the following skills during the course:

  • Develop proficiency in analysing, synthesising and applying digital marketing principles and strategies.
  • Apply diverse ethical, socially responsible and global perspectives in the development and implementation of digital marketing solutions.
  • Develop optimal solutions to real-world marketing challenges by applying appropriate digital analytics and research skills.
  • Communicate complex digital marketing data, information and insights to engage with relevant stakeholders effectively, persuasively and professionally.

Fees and FEE-HELP

Estimated 2025 first-year fee: $16,170 (domestic full-fee paying place).

All costs are calculated using current rates and are based on a study load of 100 credit points (normally four units) per semester or 200 credit points (normally eight units) per year.

A student’s annual fee may vary in accordance with:

  • The number of units studied per term.
  • The choice of major or specialisation.
  • Choice of units.
  • Credit from previous study or work experience.
  • Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.