Curtin University
Graduate Certificate in Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 6 months
- Course Type: Graduate Certificate
Enhance your skills in the highly sought-after field of digital marketing.
Course overview
In this course, you will explore the foundations of various digital channels, study digital strategies, tactics and relevant analytics; and in doing so, you will learn about the tools of digital marketing and relevant theories behind using these tools to guide strategic decision making. You’ll also learn about identifying and articulating critical customer groups, evaluating the fundamentals of effective SEO and SEM campaigns and analysing social media marketing campaigns. You’ll have the opportunity to plan and implement an online marketing campaign and learn how data analytics is used to guide marketing decisions.
Key facts
What you will study
To complete the Graduate Certificate in Marketing, students must earn 100 credit points, which consist of:
- Advanced Consumer Behaviour
- Integrated Global Communications
- International Marketing for Managers
- Marketing Intelligence and Analytics
Entry requirements
A bachelor's degree (or equivalent) in any discipline or at least 5 years' relevant work experience. By invitation, students who have completed 400 credits towards an undergraduate degree and have achieved a course weighted average of 70% or above will be eligible to apply. Final acceptance will be subject to a formal interview.
Applicants must also meet Curtin's English language proficiency requirements.
English language requirements
Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined below:
- IELTS - Writing 6.0
- Speaking 6.0
- Reading 6.0
- Listening 6.0
- Overall bans score 6.5
You may demonstrate English proficiency using other tests. Please get in touch with the university for complete details.
Recognition of Prior Learning
You may be able to get credit for your course based on prior formal, non-formal or informal learning. To apply, you will need to provide supporting documentation outlined by the university. Contact the university for more information.
Outcomes
Careers outcomes
Graduates may pursue careers in roles such as:
- Advertising Professional
- Copywriter
- Digital Marketing Consultant
- Media Buyer
- Marketing Manager
- Media Producer
- Marketing Specialist
- Public Relations Professional
Industries
- Advertising
- Government
- Leisure and Tourism
- Manufacturing
- Retail and Wholesale
- Service Industries
Learning outcomes
Graduates will learn the following skills during the course:
- Develop proficiency in analysing, synthesising and applying digital marketing principles and strategies.
- Apply diverse ethical, socially responsible and global perspectives in developing and implementing digital marketing solutions.
- Develop optimal solutions to real-world marketing challenges by applying appropriate digital analytics and research skills.
- Communicate complex digital marketing data, information and insights to engage with relevant stakeholders effectively, persuasively and professionally.
Fees and FEE-HELP
Estimated 2025 first-year fee: $16,170 (domestic full-fee paying place).
All costs are calculated using current rates and are based on a study load of 100 credit points (normally four units) per semester or 200 credit points (normally eight units) per year.
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.