Curtin University

Graduate Certificate of Digital Marketing

  • Delivery: Online
  • Study Level: Postgraduate
  • Duration: 6 months
  • Course Type: Graduate Certificate

Learn digital marketing online to stay up to date with rapid advancements in tactics, strategies and processes.

Course overview

The Graduate Certificate in Digital Marketing is ideal if you are looking to develop skills in the sought-after field of digital marketing. In this course, you will explore the foundations of various digital channels, study digital strategies, tactics and relevant analytics; and in doing so, you will learn about the tools of digital marketing and relevant theories behind using these tools to guide strategic decision making. You’ll also learn about identifying and articulating critical customer groups, evaluating the fundamentals of effective SEO and SEM campaigns and analysing social media marketing campaigns. You’ll have the opportunity to plan and implement an online marketing campaign and learn how data analytics guides marketing decisions.

This course is also an entry point for further postgraduate qualifications, such as the Master of Marketing.

Key facts

Delivery
Online
Course Type
Graduate Certificate
Duration
More Information
Can be studied part time
6 months (Full time)
Price Per Unit
From $4,042.50
More Information
The estimated per units fees are calculated based on the annual average first year fee. It applies to a full time study load of 100 credits. The total cost will depend on your course options (i.e. units selected and time taken to complete).
Intake
Units
4
Fees
More Information
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.
FEE-HELP

What you will study

To complete the Graduate Certificate in Digital Marketing, you must complete 100 credit points:

You must complete the core subjects:

  • Social Media Marketing
  • Storytelling and Digital Media

Complete 50 credit points from the following options:

  • User Experience Design
  • Digital and Interactive Marketing
  • Consumer Science and Innovation
  • Big Data Analytics in Marketing

Entry requirements

To be eligible for admission to the course, you must have:

  • Bachelor's degree (or equivalent) in any discipline.
  • At least five years of relevant work experience.
  • By invitation, students who have completed 400 credits towards an undergraduate degree and have achieved a course-weighted average of 70% or above will be eligible to apply.

Final acceptance will be subject to a formal interview.

Applicants must also meet Curtin's English language proficiency requirements.

English language requirements

Curtin requires all applicants to demonstrate proficiency in English. I have outlined specific English requirements for this course below.

  • IELTS - Writing 6.0,
  • Speaking 6.0,
  • Reading 6.0,
  • Listening 6.0
  • Overall, the ban score is 6.5

You may demonstrate English proficiency using other tests. Please get in touch with the university for complete details.

Recognition of Prior Learning

You may be able to get credit for your course based on prior formal, non-formal or informal learning. To apply, you will need to provide supporting documentation outlined by the university. Contact the university for more information.

Outcomes

Career outcomes

Graduates may pursue careers in roles such as:

  • Advertising Professional
  • Copywriter
  • Digital Marketing Consultant
  • Media Buyer
  • Marketing Manager
  • Media Producer
  • Marketing Specialist
  • Public Relations Professional

Industries

  • Advertising
  • Government
  • Leisure and Tourism
  • Manufacturing
  • Retail and Wholesale
  • Service Industries

Learning outcomes

  • Develop proficiency in analysing, synthesising and applying digital marketing principles and strategies.
  • Apply diverse ethical, socially responsible and global perspectives in developing and implementing digital marketing solutions.
  • Develop optimal solutions to real-world marketing challenges by applying appropriate digital analytics and research skills.
  • Communicate complex digital marketing data, information and insights to engage with relevant stakeholders effectively, persuasively and professionally.

Fees and FEE-HELP

Estimated 2025 first-year fee: $16,170 (domestic full-fee paying place).

All costs are calculated using current rates and are based on a study load of 100 credit points (normally four units) per semester or 200 credit points (normally eight units) per year.

A student’s annual fee may vary in accordance with:

  • The number of units studied per term.
  • The choice of major or specialisation.
  • Choice of units.
  • Credit from previous study or work experience.
  • Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.