CQUniversity
Graduate Diploma of Marketing
- Delivery: Online
- Study Level: Postgraduate
- Duration: 12 months
- Course Type: Graduate Diploma
Build your knowledge of contemporary business management practices to prepare you for management roles in any organisation.
Course overview
Develop your marketing skills to successfully connect with customers and implement demand-generation marketing activities. The Graduate Diploma of Marketing will prepare you for marketing management roles and develop your strategic thinking capabilities, understanding of consumer behaviour and capacity to analyse and integrate marketing metrics.
Benefit from the flexibility to study part-time and online. This course allows you to access recorded lectures at a time convenient to you. You will also engage with your course leaders and peers through online discussions, forums and video.
Designed with flexibility in mind, you will be eligible to satisfy the interim or exit award of the Graduate Certificate of Management after completing the first four units. Upon completing the program, you can proceed to the Master of Business Management with credit for eight units.
Key facts
What you will study
To earn the Graduate Diploma of Marketing, you must complete these eight core units:
- Effective Business Communications
- Managing Human Resources
- Management and Business Context
- Marketing Management and Digital Communications
- Service Industry Marketing In the Digital World
- Science of Consumer Behaviour
- Digital Marketing and Machine Learning
- Global Marketing in the Digital Era
Entry requirements
Academic requirements
To be eligible for entry into this course, you must have a completed Australian Qualifications Framework (AQF) equivalent bachelor's degree or a higher equivalent qualification.
English language requirements
Applicants are required to provide evidence of completion of one of the following criteria:
- A secondary qualification (Year 11 and 12, or equivalent).
- An AQF diploma-level qualification.
- Bachelor's level qualification study for at least two years full-time with a minimum overall GPA of 4.0 completed within Australia, Canada, New Zealand, the United Kingdom, South Africa, Ireland, or the United States of America.
If you do not satisfy any of the above criteria, you will need to undertake an English language proficiency test and achieve the following scores below:
- International English Language Testing System (IELTS Academic): The overall band score was at least 6.0, with a minimum of 5.5 in each subset.
- Test of English as a Foreign Language (TOEFL): Requires 550 or better overall and a minimum TWE score of 4.5 (Paper Based Test), or 75 or better overall and no score less than 17 (Internet Based Test).
- Pearson Test of English Academic (PTE Academic): Requires an overall score of 54 with no sub-score less than 46.
- Occupational English Test: Grades A or B only in the four components.
English test results remain valid for no more than two years between the final examination date and the commencement date of study. They must appear on a single result certificate. Each student will be assessed individually.
Recognition of Prior Learning
You may be able to get credit for your course based on prior formal, non-formal or informal learning. To apply, you will need to provide supporting documentation outlined by the university. Contact the university for more information.
Outcomes
Career outcomes
This degree is suitable for students either currently working in, or hoping to work in, marketing. The course will provide you with the skills, knowledge and tools you require to be successful in this area. It will give you the confidence to work effectively in a management capacity within an international organisation. This course focuses on service industry marketing, the science of consumer behaviour, global marketing, marketing metrics and strategic marketing.
Learning outcomes
- Evaluate relevant concepts, theories, contemporary trends and developments in marketing.
- Analyse, synthesise and apply relevant theories to resolve problems and challenges pertinent to marketing in global organisations.
- Critically research existing literature and articulate the implications of findings for the theory and practice of marketing in multinational corporations and issues with the contemporary practice of digital marketing in the service industry.
- Demonstrate practical communication skills in the context of marketing within global organisations.
Fees and FEE-HELP
Indicative first-year tuition fee in 2025: $31,980 (domestic full-fee paying place)
The indicative first-year fee is the approximate cost of enrolling in this course for one academic year for a full-fee paying place. For a graduate certificate, this is usually four units studied full-time over one term or part-time over two terms.
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.