Adelaide University
Graduate Diploma in Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 12 months
- Course Type: Graduate Diploma
Designed to fast-track your career into mid-level or senior roles.
Course overview
Adelaide University's Graduate Diploma in Marketing is a one-year degree designed to advance and refine your marketing skills. Be equipped to make strategic decisions, preparing you for future marketing leadership roles.
You’ll develop effective marketing strategies for diverse audiences. Identify trends, analyse consumer behaviour, examine analytical data and communicate confidently. Study leadership and entrepreneurship and build a specialised skill set to equip you to lead on a global scale.
Gain first-hand, practical experience with a market research project and learn the marketing principles that are valuable across many business sectors, transferable to many roles and industries. Drive growth with your advanced communication and analytical skills and unlock senior marketing positions or start an exciting new career.
Key facts
What you will study
Students must complete 48 units comprising eight core courses. Each course is worth six units.
Core courses
Complete exactly 48 units for all of the following:
- Accounting Principles for Decision Makers
- Entrepreneurial Thinking
- People, Leadership and Organisational Performance
- Marketing
- Advanced Digital Marketing
- Advertising: Theory and Practice
- Consumer Behaviour and Insights
- Advanced Marketing Analytics
Entry requirements
Admission criteria
To be eligible, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate that they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive, with ranks based on the entry criteria.
- A completed bachelor's (AQF level 7) or bachelor's honours (AQF level 8) degree or equivalent from a recognised higher education institution; OR
- A completed nested or related graduate certificate (AQF level 8) or higher or equivalent from a recognised higher education institution; OR
- A completed Advanced Diploma (AQF level 6) or higher in a related field from a registered training organisation (RTO).
Recognition of Prior Learning
You may be able to get credit for your course based on prior formal, non-formal or informal learning. To apply, you will need to provide supporting documentation outlined by the university. Contact the university for more information.
Outcomes
Learning outcomes
You’ll develop specialised marketing skills in strategy, market research and analysis, communication, consumer behaviour and contemporary trends. In one year of full-time study, you’ll examine industry insights in key areas including marketing concepts, analytics and applications.
Career outcomes
Maybe you’ll work as a brand manager developing marketing strategies to build and maintain a brand’s public image. Maybe you’ll be an account manager at a marketing agency, advising businesses on reaching their sales targets. Perhaps you’d prefer to become an e-commerce manager, overseeing online sales strategies and customer experience.
You could build a future career in the following roles:
- Marketing and Communications (Marcomms) Officer
- Campaign Manager
- Content Strategist
- Market Researcher
- Marketing Manager
- Sales Manager
- Digital Marketing Specialist
- Social Media Marketers
Fees and FEE-HELP
Indicative annual fee in 2026: $43,100 (domestic full-fee paying place).
All costs are calculated using current rates and are based on a study load of 48 units (normally eight courses) per year.
A student’s annual fee may vary in accordance with:
- The number of courses studied per term.
- The choice of major or specialisation.
- Choice of courses.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university program.